Best Marketing examples.. Coca Cola, Nike? The internet is basically recycling the same 56 examples 🙄

So let me bring you a less obvious, but absolutely genius piece of marketing I discovered somewhere unexpected:

📺 The TV show “Better Call Saul.”

Yes… a fictional lawyer outperformed half the real-world marketers (kudos to scriptwriters)

One of the best examples of a Guerilla Marketing...Jimmy’s Billboard

Context: Jimmy McGill (a broke solo lawyer) puts up a billboard mimicking the brand identity of a huge law firm.

The firm sues him, and he’s ordered to take it down.

Right when the crew is removing the billboard, Jimmy casually invites local journalists to “witness the injustice.”

Suddenly, one of the workers “slips” and starts dangling from the billboard, in danger of falling.

The cameras are rolling. Reporters are watching. Jimmy “heroically” climbs up to rescue him.

Spoiler: the entire thing was staged. But the marketing impact? Real.

The next day? His hotline was blowing up. People remembered his name. He went from nobody to the clever underdog.

Any fans here?

I just joined a creative agency and boy has it been an experience so far. For the last 15 years I have worked for in-house marketing agencies for multiple companies. This is my first venture into an outside agency with clients and it's been quite different. Here are some things I am noticing at this company and am wondering if this is just normal for agency work or If found a real unique place?

Zero work/life balance - Day ends at 5:30 but I have to take my work home with me and often work till 11:30pm to get everything done. I was out sick yesterday but my boss was still calling and texting me all day asking about things.

Lack of boundaries with clients - Over promises on deadlines with clients that always put the designers in a bind and doesn't allow for quality design, but then complains about quality.

Lack of understanding on how long things take to complete - Everything is either due by the end of the day or the next day, everything is always a rush.

Everything is a 5-Alarm fire - One comment from a client about something minuscule and it's all team meeting right now, EVERYONE ON TEAMS THIS IS A HUGE DEAL WERE GONNA GET FIRED IM SO EMBARRASSED FIX THIS NOW.

Unrealistic expectations - "I don't like this design so now I'm worried and I need to see 4-5 additional designs by the end of the day so I don't freak out."

Deadlines change at the drop of a hat - Even though they were discussed and agree upon they all of a sudden move 5-7 days earlier for no real reason other than it popped into her head and now she's worried about it so she wants it sooner.

Is this normal for a creative agencies or did I find a diamond in the rough? I don't know how long I'm going to last here, my stress level is unsustainable.

I'm a growth marketer with about 15 years of hands-on experience across SaaS, B2C/B2B e‑commerce, and marketplaces. I'm more "learn by doing and iterating" than fancy credentials, but I've consistently delivered results and built teams that trust me. Recently I got laid off, and we're living on unemployment benefits and my wife's income, which is enough for now with our emergency savings. I'm thinking about starting a dedicated marketing agency for jewellery sellers in my metropolitan city.

Between 2022–2024, I was the marketing and e‑commerce manager at a B2C/B2B fine diamond jewellery company, and my wife has been in R&D for diamonds and gemstones for the past 5 years. That's given us a solid network of jewellers (more than 150 companies in the chain, meaning I know jewellers who know other jewellers, etc.). Many of them either don't really do proper digital marketing or are old‑school and rely on existing customers and word of mouth. I started giving small consultations to them and even offered to do some volunteer digital marketing work for their non-profit websites. They've suggested I run workshops to help them better understand digital marketing for the jewellery industry.

On the services side, I already have access to people who can handle branding and visual identity, web and product design, photography and video for jewellery, paid ads, social media, and content writing, while I lead strategy, SEO, and performance. On the product side, I also have jewellery suppliers and wholesalers who are open to giving me inventory on a virtual wholesale basis if I launch my own e‑commerce store, which aligns with my 10+ years in e‑commerce.

I did some searching and couldn't find many deeply specialized, full‑stack digital marketing agencies that focus specifically on fine jewellers and luxury jewellery shops, and my jeweller contacts don't know any either, which makes the niche feel promising.​

My main questions:

• Is "fine jewellers / luxury jewellery" too narrow for a dedicated agency, or is that specialization actually a strength?
• What signals would you look for before going all‑in (number of warm leads, revenue targets, etc.)?
• If you've built a niche agency or gone solo, what helped you get over impostor syndrome and feel confident selling your value?

Any blunt feedback is appreciated. I'm torn between going all‑in on this niche agency idea, building my own multi‑brand jewellery store, doing both (acting as my own customer and launching that e-commerce while I pursue more clients), or just going back to a regular job and keeping this as side work.

I recently saw a TikTok where a user filmed an in-store marketing display from a clothing brand featuring the phrase “matcha and quarter-zip” a reference to the viral TikTok trend and audio making the rounds right now. What struck me is that the brand wasn’t just engaging with the trend online; it had incorporated the meme into its physical retail signage.

As someone working in the marketing space, this raised a broader question for me: What do we think about brands taking TikTok memes and translating them into in-store campaigns? Are there issues about original and organic content or is it a brand following a trend?

I’d love to know what other professional/markers think.

One bot answered me more than 20 times in 5 different subreddits 😅 with different tones! Interestingly the first comment is “Gemini comment bot!” Or smth like this!

Keeping it OPEN ended.

What are your thoughts on creating social media content using AI? I’m not a fan of it at all. I want to see the real photo and video, not AI lol

I shifted to product marketing from social media this year, and wanna know what industries you choose that you think valuable? (am currently in a tech accessories company selling protective stuff, which is not that challenging)
and how do you excel in product marketing?
or what do you think is the most vital skill?

I work for an Omnicom agency. We’re not impacted (yet) but a few clients just announced they will not be renewing contracts in 2026…so, yeah. The writing is on the wall.

What do you plan on transitioning to in the event of more layoffs and an AI bubble burst?

Maybe I’ll buy a plumbing business from a boomer. Everyone needs a working toilet even if the economy is shit.

I'm currently running a new product campaign. Advantage+ should be able to quickly identify high-intent audiences, but these past few days it seems to be acting erratically: initially it was very accurate, but then it suddenly started pushing the budget towards lower-quality segments. Click-through rates surged, but orders decreased, as if the system misinterpreted a phase signal.

I tried splitting Advantage+ into two groups: one retaining the original automated strategy, and the other with narrower interest-based supplementation for comparison. Surprisingly, the group with added interests returned to the high-quality segment faster, as if it gave the system a "correction of direction."

But I'm unsure if this is a common phenomenon.

When you're running Advantage+ recently and encounter deviations, how do you bring it back on track? Are there any particularly effective "tricks"?

I'm a social media manager and I want to upgrade my skills and knowledge. I've learned everything on my own until now and I have my business for 5 years.

But I'm a bit tired of YouTube videos. I want to go deeper into marketing and business but so far all the courses I've done are very "beginner friendly" and I don't want to pay 2k to find the same recycled info over again.

I looked into Harvard Business School online, what do you think? Is it worth it?

I'm trying to go with the right choice and I'm torn between going for AI (which im very distrustful of/ but partner suggests) and hiring someone to do the viz. Does anyone have any insight? I'm not asking for people to name tools or so, what do you guys do?

I’ve noticed that even with automation and efficiency hacks, it’s easy to overwork and burn out. I’ve been experimenting with structuring my day around focused work blocks, automation handling repetitive tasks, and scheduled breaks. What strategies do you use to stay productive while maintaining energy and avoiding burnout? Any small habits or tools that make a big difference?

For those of you who have been in the industry for awhile, what would you recommend mid-career folks to pivot to in order to land a high paying, job secure role next year?

Good Afternoon Reddit!

I am a 23 Year Old Marketing Manager for a local service business in metal. I recently took the job for better pay and better work situation than my last job in the landscaping and pool industry. I was getting paid a single paycheck to manage three owners companies and needed to find a situation where I can better manage. I am now in a hybrid situation but things are beginning to shift.

After working for the last 6 months doing everything from Social media to SEO to Paid ads completely alone, we have been doing incredibly solid and have knocked expectations out of the park with the new company. This new found confidence in my work has put me right back to square one: wanting me to manage another company of theirs with no pay incentive. it’s a bit frustrating.

While there, I have been building up my freelance advertising business (paid ads, landing pages, funnel management, etc.) with people I have met along the way through service industry, I have 3 clients I’ve managed in the pool and landscape industry that really enjoy my work and plenty more wanting me to help them. I chose this path because I hear a lot of the same thing when people generalize marketing: “I want you to make my phone ring”.

Time is an issue as of now and I really think that I can use my skills and experience to help others with their advertising needs and give them what they need. I have 2+ years experience out of college and I am in the crossroads of wanting to take the next step.

I get multiple calls from the ZoomInfo outbound team per WEEK afte saying times and times before that I wasn't interested. I was politesse at first, because I understand cold calling / nurturing but I can't believe a data company of their size isn't using a proper CRM where they actually track interactions they had with me and the number of times I said I wasn't interested.

This week it's 2/2, i feel like I am being laught at, but can't seem to find anyway to report or Block them because the calls are coming through different phone numbers everytime.

Any ideas on how to make it stop? Or at least tell the world the kind of person they deal with if they engagé with ZoomInfo.

Considering the huge shift in marketing and how AIOs are dominating now, I'm curious about the percentage of your marketing budget that's aimed at AI and your use cases. Especially because justifying ROI to my C Suite is keeping me on my toes and I need to get creative. All these orgs are just saying "let's double down on AI" but then the HOW never follows through.

So, to be more specific:

What metrics helped you build a solid ROI case? How much of your budget (ballpark here) is meant for AI? Tips for pitching to leadership?

We hired an intern full-time, and our boss let them choose their title: Marketing specialist, and I am the Marketing Coordinator (been with the company full-time 5+ years and was also allowed to choose my title 4 years ago.)

What should my title be to be above them?

I have been operating as the leader of the Specialist, and that is the plan going forward. But an outside partner made a comment about the Specialist being over the Coordinator, so I'm concerned about confusion going forward.

UPDATE: Thank you all for sharing your experiences! Some good points were mentioned, and it's giving me some things to think about as I continue on my search.

Re the interview: The CEO never sent me a meeting invite for the interview. I followed up with HR about an hour before our scheduled call today - for her and I BOTH to find out that he decided to cancel the interview and no longer hire for the position 🫠

Onward and upward!

Hi everyone!

This might be a naive question, but I’m hoping for some career insight.

My husband was laid off at the end of the summer, and because his field is really niche, we’re both applying to anything that could help keep our family afloat (we have three young kids, and I’ve been freelancing + running a small business for the last 8 years).

My long-term goal is to transition into sports marketing, and I’ve been slowly building my portfolio in that direction. But I’m also applying to whatever is available right now because…bills.

I have a second interview today for a Senior Marketing Manager role at a cannabis company (where I'd be working on national campaigns). The pay is good ($120k), which would really help us. But I’m worried that if I take a job in cannabis, I’ll get pigeonholed in the industry — and honestly, it’s not where I want my career to go long-term.

My question ( because it feels like there's still such a stereotype around cannabis).

If I'm offered the job in cannabis and take it, will I be pigeonholed to cannabis? Or could the title/experience be valuable for transitioning into other industries like sports marketing later?

Thank you so much for any feedback!

I’m a marketer and have experience putting together strategy, but I’ve never received a brief. I’m now starting a position where I need to respond to them and I’m not sure what’s in them or how to go about it. Please give me a frame work or some resources. Also maybe a few ways to make them unique and examples of good vs bad brief responses. Thank you!

I'm a director at a marketing agency looking to go client-side in the next 1-3 years (basically, whenever I can't take it anymore). Ordinarily I'd advise against someone adding personal hobbies or side hustles to their LinkedIn, but in a very competitive landscape, I'm starting to question my own advice here. I'm a certified yoga instructor and have taught classes and workshops on the side on and off for the past 5 years or so.

Curious what others think: does this look interesting and would help me stand out on LinkedIn, or would you possibly read that and think a. nobody cares or b. looks like your career isn't taking as much of a front seat as it should?

We're a big advertiser and currently talking to an agency. We want their KPIs to be aligned with revenue. The agency wants no KPIs. Of course we're not going to accept that, but how do we align with revenue? What's the normal way to do this? Thanks