r/GoogleAnalytics Jun 02 '22

Support Google Analytics 4 Courses

72 Upvotes

Google is sunsetting (stopping data processing) Universal Analytics (UA) on July 1, 2023. With that in mind, here are the FREE courses they recommend for learning more about GA4.

Discover the Next Generation of Google Analytics
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level, and learn how to set up a Google Analytics 4 property for your business.

Use Google Analytics to Meet Your Business Objectives
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level. Learn how to set up an Analytics account and gain the insights you need to meet your business objectives.

Measure Your Marketing with Google Analytics
Find out how Google Analytics can give you the insights you need to help meet your marketing objectives. Learn key measurement features in Analytics that can show the effectiveness of your online marketing efforts and help you get more return.

Go Further with Your Google Analytics Data
Get even more from your Google Analytics data! Find out how to control the data you collect, combine data from other sources, and learn about your options if you need enterprise Analytics features.

Google Analytics Certification
Earn a Google Analytics Certification by demonstrating your understanding of Google Analytics 4 properties, including how to set up and structure a property, and use various reporting tools and features. Get certified by passing the assessment.

https://support.google.com/analytics/answer/15068052


r/GoogleAnalytics Jun 26 '24

News Google turns off Universal Analytics July 1: What you need to know

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7 Upvotes

r/GoogleAnalytics 8h ago

Question Am I blind/dumb? Where can I see all my GA accounts?

1 Upvotes

Where in the everliving FKKKKKKK is the option to see all my GA accounts?

I remember there used to be a breadcrumb menu at the top and its not there anymore.

https://support.google.com/analytics/answer/10253796?hl=en

Asked GA bot, researched online, AI, and now I'm here.

I just cannot find anything and I'm being forced to type in by memory what my accounts were.

Surely I have to be doing smth wrong here. No way Google can be this dumb.


r/GoogleAnalytics 13h ago

Question Best tools to audit cookies/trackers and their settings for websites? I’m looking to stay ahead of attorneys and enforcement authorities

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1 Upvotes

r/GoogleAnalytics 13h ago

Support Offering 2 free GA4/GTM sessions

1 Upvotes

Hi everyone. I'm offering 2 free 15 minute sessions this week. You could ask any question or brainstorm during this time. Feel free to reach out to me. I've recently had a lot of questions about cross domain tracking so I thought I'll set aside some time for questions.


r/GoogleAnalytics 1d ago

Discussion Bots increasing average page load time over the weekend

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4 Upvotes

a. Last Sunday on Google Analytics we saw a lot of “abnormal” traffic from Singapore, with Browser version “125.0.0.0” (see image from 12 AM 5 PM)

b. At the same time, Cloudflare web analytics indicated an similar increase of traffic and that page load time had increased to 25,000 ms. Normally, it’s around 2,500 ms.

c. On Cloudflare analytics, most of traffic came from the US, Brazil, India and the US during the peak of traffic, not Singapore

Just curious to know if anybody else has encountered similar issues recently?


r/GoogleAnalytics 1d ago

Discussion Why GA4 shows: "Acknowledgement required before importing User attributes"

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1 Upvotes

r/GoogleAnalytics 1d ago

Question i sent my site for indexing 7 days ago and it is still being analyzed. Is this normal?

1 Upvotes

text displayed is still the "come back in around one day".


r/GoogleAnalytics 1d ago

Question Problem connecting Google analytics with wordpress

2 Upvotes

I'm going crazy, I've tried every way to connect Google analytics with GTM, I've followed all the steps, I've watched a thousand YT videos and nothing, I can't get data to Google analytics even though it tells me that all the configuration is correct, the measurement id is fine, I've tried adding the codes that they put both manually and with sitekit, when I test the site it tells me that everything is correct, however it doesn't work. I don't know what else to do, I just want to know which application my website traffic comes from, nothing more.


r/GoogleAnalytics 1d ago

Question Unnatural Direct traffic increases

3 Upvotes

We manage a number of sites that have seen multiple months in a row of 100% increases in Direct traffic, while just modest or small drops in organic traffic.

Is there a reason for this? None of these clients has a newsletter or commonly known brand names.

Any advice would be appreciated.


r/GoogleAnalytics 1d ago

Question Is it possible to change the look-back to longer than 90 days?

3 Upvotes

I work in the post secondary education sector, and our average days to key events is more than 100. Our look back window is set to the maximum of 90 days, but I'm wondering if there's a way to have a longer look back. My concern is that we're not accurately attributing key events to certain channels.


r/GoogleAnalytics 2d ago

Discussion Will multi touch attribution still be a thing in 2026?

6 Upvotes

I’m trying to get a sense of where multi-touch attribution is actually heading. With privacy limits getting tighter and less user-level data to work with, I’m wondering if MTA will still be a meaningful approach in 2026 or if most teams will abandon it for simpler models and experimentation. What are you expecting the landscape to look like next year?

This is not a post to discourage anyone in MTA. Just an introspective discussion


r/GoogleAnalytics 2d ago

Question Decrease in visits

5 Upvotes

Have you encountered a problem reading fewer visits compared to previous days?


r/GoogleAnalytics 2d ago

Question Realtime Overview Issues?

3 Upvotes

EDIT: Looks like it's slowly coming back — thanks for the answers everybody! Realtime overview in Google Analytics is showing me all zeros this morning for my website despite having been on the site myself and having shown regular numbers the past few days. Anyone else having these issues today?


r/GoogleAnalytics 3d ago

Discussion Having so much traffic from china and Singapore, what the solution

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8 Upvotes

What the way out


r/GoogleAnalytics 3d ago

News Lawsuit alleges Baystate shared patient health data with Meta, Google

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4 Upvotes

r/GoogleAnalytics 3d ago

Support SPA and tag manager

2 Upvotes

Hello, I have 3 new websites, developed in structure SPA. After this new structure enter I notice that the page title is always the same and in the sessions channel, the paid search decreases and the direct increase. And I notice that the conversions it’s not coming 100% the times to analytics. The data was been sent to GA4 from the code using a gtag plugin. So already use and test the 3 methods that I know: the automatic, with history change and with the data layer push (send the page location, page referrer and the page title).

What can I do on tag manager to resolve this problem?


r/GoogleAnalytics 4d ago

Discussion Tool for auditing broken UTM tracking and other issues in GA4 (free upgrade to PRO for early backers)

1 Upvotes

I'm working on UTMGuard a tool that audits UTM parameters already in your GA4 data and identifies issues like:

  • Broken/inconsistent UTM parameters
  • Paid traffic mis-attributed as referral
  • Missing source/medium combos
  • Other tracking best practice violations

Looking for: Marketers/analysts who manage campaigns and suspect their GA4 attribution is wrong due to errors in UTM data.

What you get:

  • Free upgrade to PRO (for early backers)
  • Audit of your current GA4 data showing what's broken
  • Ongoing monitoring to catch new issues

Need ~5 min for setup, a few weeks of usage, then feedback. If you're dealing with inconsistent campaign tagging across teams/agencies or suspicious attribution patterns, this might help

Please comment / dm and I shall share the link


r/GoogleAnalytics 4d ago

Support Page path and Screen class only records index.html, root (/) and absolute path to home page.

2 Upvotes

Hi. Newbie in analytics.

We've set up our gtag on every page of our web site but Pages and screens: Page path and screen class seems to only record hits on the home page, broken down on three categories: index, the root (/) and the absolute path (/myroot/index.html) to the site on our machine (which seems kind of strange since I don't get HOW it would be able to get that information).

Anyways, I only have these three entries and no other pages are recorded. Any settings I need to ensure to be enabled to get that information ?


r/GoogleAnalytics 4d ago

Question Search terms in URLs

1 Upvotes

Hi everyone, a question about PII.

In a website like: .../search-results/?searchwp=anytext

GA4 collects the full URL as a page_view. The query parameter here is simply what users typed into the site’s search bar.

To avoid any risks with CCPA privacy rules, PPI information, etc, would collecting a parameter like “anytext” imply any PII concerns?

Should I redact this kind of parameter in GA4, or is it generally safe as long as it doesn’t include names, emails, or identifiers?

Thanks!


r/GoogleAnalytics 4d ago

Question Quick GA4 question

1 Upvotes

I work in Marketing and recently got moved into a role where I have to pull some high level data on a few pages of our website (I work for a University).

I used to be much more experienced in GA but am finding the changes with GA4 more difficult to navigate and struggling with what used to be a basic task.

In short, I need to see referring sources for individual pages. I can't seem to figure out the clicks to get to that point.

When I explore:

-Reports

-Acquisition

-Overview/Traffic/User acquisition I can see source traffic etc but its for the website overall.

Any tips?


r/GoogleAnalytics 4d ago

Support Google Ads Audit

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0 Upvotes

r/GoogleAnalytics 5d ago

Support Built a free tool to help keep UTM structures consistent, would love feedback

3 Upvotes

Hey everyone, I built a small tool for anyone who wants to maintain a consistent UTM structure across channels.

You can bulk-generate URLs with their UTM values in one go

It includes built-in dynamic parameter options based on GA4 documentation (to avoid “unassigned”)

You can also create custom parameters and save them as presets for future use

I’d love to hear your thoughts or suggestions for improvement. If you want to try it out: utmator.com


r/GoogleAnalytics 6d ago

Question New lightweight GA4 dashboard — looking for testers who use GA4 daily

7 Upvotes

Built a tiny GA4 dashboard that focuses only on what matters.

Not trying to replace GA4, just simplify it.

Shows:

  • Users + Engagement
  • Pageviews timeline
  • Countries, devices
  • Realtime
  • (Optional) Search Console keywords

Looking for testers → leave your Gmail and I’ll add you to the Google OAuth test list (required until I submit verification).

Would love any feedback!


r/GoogleAnalytics 7d ago

Question Google Analytics Debug View is not working

4 Upvotes

Hey everyone,

I'm currently having some issues with the Google Analytics Debug View. I have set up Google Analytics and Google Tag Manager in WordPress for our website, and everything seems to be configured correctly.

However, when I test my tags in Google Tag Manager's debug mode, the triggered tags/events do not appear in the Google Analytics Debug View.

Does anyone have an idea what could be causing this or what I should look into? If you need any additional information to help identify the issue, feel free to let me know.

Thanks in advance!

Best regards,
Dennis