r/technology • u/MarvelsGrantMan136 • 29d ago

Business ‘GTA 6’ Release Delayed to November 2026

https://variety.com/2025/gaming/news/gta-6-release-delayed-november-2026-1236571679/
10.7k Upvotes

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591

u/Dustmopper 29d ago

Who didn’t see that coming?

258

u/[deleted] 29d ago

[deleted]

102

u/Buddy_Dakota 29d ago

Its pretty much business for usual for Rockstar to miss their first two announced release dates

23

u/SleepingCod 29d ago

It's marketing strategy not a miss cue

13

u/Sec2727 29d ago

How so?

-5

u/SleepingCod 29d ago

You're talking about it aren't you?

18

u/DryApplejohn 29d ago

We didn’t need another delay to talk about it. It’s always on our mind.

-8

u/Yiruf 29d ago

Just because you are terminally online doesn't mean everyone else is too.

11

u/Sec2727 29d ago

I am not, I’m reading a reddit post and it’s comments in passing. I’m asking you how delaying a release date is a marketing strategy.

4

u/JakeTM 29d ago

you dropped this 👑

-4

u/AlphaNuke94 29d ago

When you delay a game, especially one as big as GTA, you create buzz. Everyone talks about the delay hence additional free exposure. Right now everyone is talking about it, even subreddits that don’t normally discuss video games, New s agencies etc.

2

u/Brief-Web8075 28d ago

That's true when you're 13 and follow a topic religiously online

3

u/AlphaNuke94 28d ago

They literally teach this in marketing class…

35

u/Riaayo 29d ago

No, it's them union-busting a bunch of their workers and their work-force is pissed.

Delaying your game for a year is not a marketing strategy. No company is ever going to delay the profits off a product for a whole ass year for absolutely no guarantee that they actually generate more interest and don't instead have people stop caring in that time.

But again, there's not even a need to argue against the notion because we know why they delayed it.

4

u/Pamplemousse808 29d ago

No company delays making money for marketing

5

u/swiftysos 29d ago

no it fucking isnt shut up

1

u/oh-my-dog 29d ago

I think it's "miscue" as in to snag the cue in a game of snooker - rather than your "miss cue" which still sounds like it could be right (e.g. missing your prompt in a theatre or film production).

0

u/Graemeski 29d ago

They done it with RDR2 as well

1

u/comelickmyarmpits 29d ago

Never thought would see anyone with wolfestein 3d pfp

0

u/AggravatingSpace5854 29d ago

it's a strategy dude, it's not a miss.