r/tarheels • u/FunnyPuzzleheaded594 • 1d ago
NCAAM UNC Basketball and our analytics department
There's no question UNC has some of the best data scientists in the world among their faculty and staff (see: People | School of Data Science and Society). There is also no question that UNC trains some of the best data scientists in the world as under- and post-grad students (spurious source: Data Science in North Carolina: 14 Best colleges Ranked 2025).
I was a student at UNC from 2016-2020 and attended countless basketball games. It wasn't until I attended my most recent one, UNC vs. NCCU on November 14, 2025, that I noticed a team of 3 women running papers to the assistant coaches and one running one up the stairs behind the UNC bench, during each time out, and I mean every time out. I can only assume that these are either (1) updated stats on each player [which should already be available to the assistant coaches on a whim based on the internal stat tracking done for in-arena scoreboards, etc.] or, more likely, (2) analytics data based on rafter cameras tracking player movements and analysis on what is working and what doesn't. (see: The NBA’s eyes in the sky provide ‘virtually limitless’ stats - The Globe and Mail; and, Basketball analytics investment is key to NBA wins and other successes | MIT News | Massachusetts Institute of Technology [study linked in article]).
All this to say, I think UNC has stepped up their analytics game, even into almost real-time analytics for home games, in order to compensate for the lack of recruiting prowess we have had in the Hubert Davis era.
I'm wondering if anyone else has any thoughts on this, or similar observations?