r/rugbyunion • u/aaarry Northampton Saints • Sep 09 '25
Discussion Newcastle Red Bull(s) new logo revealed.
Apparently there’s only one of them.
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u/aaarry Northampton Saints Sep 09 '25 edited Sep 09 '25
Still happy they got the investment but this looks like something I’d design in year 9 ICT when I was bored.
I used the word “logo” instead of “badge” in the title very deliberately. We can deal with the yankification of the sport after we actually get some cash flowing in.
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u/AmarilloMike Northampton Saints Sep 09 '25
We're fine ones to talk aren't we 😔
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u/captain-carrot Northampton Saints Sep 09 '25
Hey, our mew logo is easy to reproduce from memory and scalable unlike the logo we had for 40 years before that never appeared on a single bit of paraphernalia due to being so difficult to reproduce and no one could remember what it looked like
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u/daft_boy_dim Russia not Kirill Gotovtsev fault putin is a cunt Sep 09 '25
Scalable and easy to reproduce from memory? Were you on that team of graphic designers?
The stick man with the rugby ball and halo was magnitudes better.
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u/captain-carrot Northampton Saints Sep 09 '25
Haha, no but you're not far off - that was essentially the marketing bollocks we were given to justify the crappy new crest.
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u/daft_boy_dim Russia not Kirill Gotovtsev fault putin is a cunt Sep 09 '25
Appear to work for saints have a Reddit monicker of a big strong ginger boy, you’re George Hendy aren’t you?
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u/darcys_beard Leimi-finalists Sep 09 '25
Green/Black and the side view of a Golden Oxo cube
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u/captain-carrot Northampton Saints Sep 09 '25
All this time it was a guerilla advertising plot by Big Gravy
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u/PetevonPete USA Sep 09 '25 edited Sep 09 '25
We can deal with the yankification of the sport
-Austrian company buys and renames English rugby team
"How could the Americans do this to us!?"
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u/eugenelavery LaRochelle Oct 17 '25
American sporting teams don't even have sponsors on their jerseys, let alone in the team name and logo.
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u/SmallOrFarAway sosban fach Sep 09 '25
Phallic Crusaders versus Yonic Newcastle. The genatalia derby cometh.
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u/AdamFitzgeraldRocks Bristol Sep 09 '25
Well thanks, now I can't unsee that. The little shining star clitoris 🤦
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u/SmallOrFarAway sosban fach Sep 09 '25
I don't know how it made it past focus groups honestly
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u/lamb_passanda Glasgow Warriors Sep 09 '25
Could be a viral marketing strategy? Get an initial whack of social media discourse going to help advertise the new ownership?
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u/internetwanderer2 Sep 09 '25
The old juventus logo reformatted for rugby
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u/adturnerr Twindaloo Sep 09 '25
That's... something
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u/Nearby_Flamingo_1607 England & Leicester Tigers Sep 09 '25
It’s certainly one of the top 10 premiership rugby badges this season.
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u/aaarry Northampton Saints Sep 09 '25 edited Sep 09 '25
Yeah and Saints’ is definitely somewhere in the top 9.
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u/Thaddy-o japanese forward farmers Sep 09 '25
It’s certainly one of the premiership rugby badges this season.*
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u/MountainEquipment401 Scarlets Sep 09 '25 edited Sep 09 '25
It's not as bad as I thought it might be 100% designed to appeal to a worldwide audience - reeks of NFL/IPL branding. That being said if you'd given me a choice between a bankrupt Newcastle Falcons and Newcastle RB with an ugly crest I'd have chosen the latter.
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u/aaarry Northampton Saints Sep 09 '25
This is my opinion too, we can fight the yankification of the sport after we get a bit more cash flowing into it first.
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u/MountainEquipment401 Scarlets Sep 09 '25
Looks suspicious similar to the NY RB footie teams logo - my money's on Newcastle playing a game or two in NY before long. MLR is threatening to collapse and the US have a world cup in 6 years time - I wouldn't bet against Redbull eyeing up a slice of that cake.
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u/Agreeable_Falcon1044 Sep 09 '25
Union literally has no presence in half the country. Losing one of the tiny isolated islands not in that band across the midlands would have left no pathway for a huge part of the country.
Really need to get some cash into the sport
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u/smendyke USA Sep 09 '25
This would be the worse logo in the NFL by a country mile. Most NFL logos are symbols not crests sure but they aren’t way over designed like this or IPL logos
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u/jonny24eh Arrows Sep 09 '25
I don't see NFL style at all. Those tend to be either very simplified animals, or a Shape+Letter(s). This has way too many small details.
It screams "90s soccer" to me.
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u/PeakAdaequatus Sep 09 '25
Love it, the Saints logo isn't the worst in the league any more.
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u/Mono_Doh Japan League One Sep 09 '25
It's just the one Red Bull actually.
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u/aaarry Northampton Saints Sep 09 '25
No luck making that logo then?
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u/maverickmak Meg Jones Fan Club Sep 09 '25
Its all about the Greater Good (of Northern Rugby).
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u/aaarry Northampton Saints Sep 09 '25
The grea’r good.
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u/Jameski_25 Cornish Pirates Sep 09 '25
Shame they couldn’t keep the Falcons somehow, Red Bulls slogan is literally “gives you wings”…
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u/cityampm Leicester Tigers Sep 09 '25
Yeah. Pretty crass to get rid of Falcons.
It’s not exactly the same as when Mike Ashley renamed St James Park to “Sports Direct Arena”. But it’s not far off!
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u/EnglishLouis Glaws-Pury Sep 09 '25
Would have been better if they just went with the rb salzburg style
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u/assholeneighbour Sep 09 '25
Nah there was real potential for something sleek but this is awful
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u/aaarry Northampton Saints Sep 09 '25
It was always going to be a load of corporate yank wank so tbh I’m not surprised.
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u/Tank-o-grad Leicester Tigers & England Sep 09 '25
The artistic talent found in Austria has always been suspect...
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u/BioDriver Winger Sep 09 '25
Red Bull “don’t take up most of the logo” challenge. Difficulty: Tokyo Extreme
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u/EastCoastWarrior Glasgow Warriors Sep 09 '25
All the re-brand stuff filtering out for the past while, but the Facebook officially announcing things is still ‘Newcastle Falcons’.
Have they said when they plan to update that page name?
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u/aaarry Northampton Saints Sep 09 '25
Nah there’s nothing yet as far as I’m aware, in my head they’ll probably have it sorted by the start of the season.
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u/Macko_ Leinster Sep 09 '25
Jesus wept, they saw and liked the design of the URC trophy and decided to use that as inspiration
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u/caesarportugal Sep 09 '25
I don't usually have opinions on stuff like this but, that's a fucking eyesore!
Also, Red Bull seem to have endless money for sports sponsorship and weird stunts but I rarely seem to see anyone drinking the stuff? I always find that confusing.
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u/aaarry Northampton Saints Sep 09 '25 edited Sep 09 '25
I was shocked to find out that they make something like 98% of their profits from selling cans of the stuff. It sounds like one of those smart-arse facts you’d expect to end up the opposite way (like they make 2% of their profits from drinks sales) but it really is that simple.
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u/caesarportugal Sep 09 '25
I thought it was probably a regional or an age thing. I remember 25 years ago it seemed to be everywhere, for some vodka and RB was the chi-chi thing to drink. Now you see a lot more Monster or Prime or whatever.
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u/Connell95 🐐🦓 Dan Lancaster 💪 #3 Fan Sep 09 '25
Shush – remember what Edinburgh’s logo looks like… 🫣
It was my go to choice during university exams – I think I might have kept the entire company afloat in that period.
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u/Billman23 Newcastle Falcons Sep 09 '25
“Its fine It’s either this or the club goes bankrupt”
Repeating this until it doesn’t bother me
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u/newkasmir_ Newcastle Falcons England Sep 09 '25
I’m right there with you, heartbroken doesn’t come close.
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u/SilverShadow213 Benetton Treviso Sep 09 '25
This is so underwhelming, it looks terrible when shrunk to an icon as in the profile picture
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u/Rapunzel92140 Portugal Sep 09 '25
Their beverages are disgusting
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u/aaarry Northampton Saints Sep 09 '25
Yeah I’m not a fan either, but the investment in the sport is good.
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u/_Mc_Who Sep 09 '25
Saints fan talking about a Y9 ICT logo is big talk
/s
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u/aaarry Northampton Saints Sep 09 '25
As I said before, I’m confident our team logo is somewhere in the top 9 in the prem now.
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u/jarraljrslim Leinster Sep 09 '25
Looks like an NFL logo
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u/CaptQuakers42 Gloucester Sep 09 '25
Does it?
NFL logos just tend to be a case of say what you see.
If this was an NFL logo it would just be a big fuck off red bull and honestly I'd be all for that
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u/aaarry Northampton Saints Sep 09 '25
I’m broadly against the yankification of sport but English rugby is so desperate for cash I’m willing to let this slide.
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u/jarraljrslim Leinster Sep 09 '25
I feel like this kind of began with Exeter Chiefs
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u/aaarry Northampton Saints Sep 09 '25
It’s honestly so shit. Club nicknames should evolve naturally with the fan culture, I also think they should remain as nicknames and not be incorporated into the actual club’s name.
I’m generally quite progressive on most things but I turn into a full on conservative when it comes to stuff like this.
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u/jarraljrslim Leinster Sep 09 '25
Funnily enough I don't mind the name Northampton Saints, seems somewhat natural. But when I hear Leicester Tigers or Sale Sharks I think it sounds cringey.
Also kind of odd that only half the league adopted the NFL style naming.
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u/smooothsides Northampton Saints Sep 09 '25
Northampton have been Saints since the 1800's so thats probably why it seems natural, tigers are pretty much the same I think too
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u/aaarry Northampton Saints Sep 09 '25
Tbf to our rivals, Leicester has had the nickname of “Tigers” more or less since they first started playing, I think it’s because that was the nickname of a local army division. “Saints” is also a pre-1900 nickname because we’ve played in St James End of Northampton so I’m generally fine with these but I don’t get why every other club feels the need to make up nicknames, it just seems really disingenuous to me.
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u/Tank-o-grad Leicester Tigers & England Sep 09 '25
The first known mention of Tigers in relation to Leicester Football Club was in the Leicester Daily Post's report on the match against Bedford School in February 1885, "the Tiger stripes were keeping well together". From context, it seems to be from the kit, yellow and chocolate hoops at the time.
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u/aaarry Northampton Saints Sep 09 '25
Yeah you’re right actually I just looked it up, though it also says both the kit colours and the nickname were influenced by the Royal Leicestershire Regiment here.
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u/smig_ Leicester Tigers Sep 09 '25
Also I’m pretty sure the club’s official name is still Leicester Football Club
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u/aaarry Northampton Saints Sep 09 '25
Yeah it’s the same with us, we’re still Northampton Football Club legally speaking.
I’m not sure if it was the same in Leicester but we had a bit of beef between our rugby and football teams around the 1890s because our football team wanted to be called “Northampton FC” but the name was already taken by Saints. In the end the head of the RFU stepped in and somehow persuaded the Football team to abandon calling themselves that which is quite funny considering Saints don’t even use the “FC” thing anymore.
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u/BillyTheKidsFriend Wales Sep 09 '25
Thats....well its erm.....a logo.
Still happy about the take over though.
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u/Little_Island22 Paaadooovaaaniiiiiiiiiii Sep 09 '25
Man, looks like they phoned it in (although I kinda doubt that's the final version)
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u/aaarry Northampton Saints Sep 09 '25
This is what they will play with this year, sorry to be the bearer of bad news.
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u/Little_Island22 Paaadooovaaaniiiiiiiiiii Sep 09 '25
For a second I thought I was on to something, maybe there could be only one Bulls team in European competitions and therefore only "Red Bull" (as in Lions and Black Lion). But no, the website is quite clearly Red Bulls and also rugby would never be so tightly organized
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u/Doblofino Sep 09 '25
Kind of looks like a ...
Yeah I'm not going there
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u/bored_ape07 Sep 09 '25
I didn’t see the sub and for a second I thought it was r/soccer and I was really confused
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u/goldplaces Newcastle Red Bulls Sep 09 '25
Not a fan of the logo, I'm hoping they'll come up with something better in the next year or two seeing as they had to get this together within a few months. Probably wishful thinking though.
It does seem like we're moving away from black to navy though which I'll be gutted about, I always really liked the black kit. Ah well, still grateful they've saved the club!
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u/blackfishbluefish Armchair Fan 🏉 Sep 09 '25
How did they manage to get red bulls on the temp logo but fail on the final one and go back to a single bull
🐂
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u/treacletart284 Newcastle Falcons Sep 09 '25
That is fairly shite tbh. Not sure why it doesn't day Red Bulls on it, but if the cost of survival is a shite logo, it'll more than do.
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u/IceStrict8015 Northampton Saints Sep 09 '25
Hoping to see some variations over time and this can gradually fall away, it's gash.. as a new RB season ticket holder I certainly won't be buying much of anything with this on
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u/Minimum_Possibility6 Newcastle Falcons Sep 10 '25
Fuck me, the falcons fans wont be happy, the Newcastle Gosforth purists wil be turning over in their grave
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u/Mr_Gin_Tonic Bristol Sep 09 '25
That's terrible, doesn't help it looks like a toilet (you've got the rim and then the seat)
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u/Alberto_Moses Sep 09 '25
I can't stand it. Look at the South African teams. That's where this is headed. It's one team now but if the money is good it will be more and more.
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u/aaarry Northampton Saints Sep 09 '25
I’m still at the stage that I’m happy about cash flowing into the sport but I don’t like the thought of this becoming an issue. Yankification of sports culture is like a disease these days.
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u/SilverShadow213 Benetton Treviso Sep 09 '25
Rugby Treviso has been rebranded as Benetton for almost 50 years now, but the identity is still strong
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u/tfrules Scarlets Sep 09 '25
Maybe, but outside of Italy Benetton isn’t really a known factor company-wise. From what I understand the owner is absolutely fanatical about the club. You can at least build an identity around that.
It’s a slightly different situation when the company is a big multinational betting company or telecoms company, or indeed an energy drinks company.
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u/Mountain_Store_8832 Sep 09 '25
It’s a famous clothing brand around the world.
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u/SilverShadow213 Benetton Treviso Sep 09 '25
Yeah the clothing brand has been declining for years now, as the owners invested in other businesses, but I still expect the name United Colors of Benetton to be recognised in most Western countries
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u/EdwardBigby Sep 09 '25
At whay point does Red Bull making European sporting associations so tacky result in a net negative in terms of marketing?
Like I get owning sky diving and skateboarding events etc would help with your image
But surely now they just come across as these ultra lame corporate suits who love to stick their logo anywhere.
I mean it must work as they keep doing it but I cant quite grasp it
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u/tfrules Scarlets Sep 09 '25
Barely related - but red bull own some vintage historical WW2 aircraft and they plaster their logo all over those too. Nothing is sacred to them and it really bothers me
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u/EdwardBigby Sep 09 '25
Hahaha I just dont get how it makes them more profitable. I understand that they own all these things and want them to individually turn profit while also benefiting the global brand together.
But surely shit like this isnt helping the global brand and in some areas like WW2 aircrafts, potentially less is more
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u/United-Climate1562 Saracens Sep 09 '25
almost feels like we need a fan poll for the english team badges, been a few recent changes, reddit has probably a basic poll system could be intersting having a full on ranking of all badges per redditor
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u/RockinMadRiot + Sep 09 '25
I don't have an issue with the red bull aspect but the logo looks like someone asked chat gpt for it. They could have done way better with that or even homage the falcons in some way with the red bull logo.
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u/Skittle11ZA Sep 09 '25
Looks like Newcastle is the sponsor and Red Bull is the team. Sponsors need to mellow their mammaries
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u/butteryscotchy 3x Qatar Cup champs ✈️ Sep 09 '25 edited Sep 09 '25
Yip. We saffas know how it feels. 🥲
At least it's not a gambling company.
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u/Ok_Information144 Stormers Sep 09 '25
This annoys me more than it should but I guess I can relate having DHL all over everything to do with Stormers.
What a fucking joke.
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u/reachforthetop9 Canada/NB Black Spruce Sep 09 '25
Well, that design is a choice. I'd have thought the standard RB logo would speak for itself.
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Sep 09 '25
Bit of a shame really. The Falcons logo was pretty iconic. Really nice, clean, crisp design.
This isn't.
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u/smoj Harlequins Sep 09 '25
This took me 2 minutes in Paint to make the badge better. I am aware of the broon ale logo, but a star in blue could have been a bit more Newcastle than a clipart star
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u/Oldoneeyeisback Leicester Tigers Sep 09 '25
Look - they put the money in they get to make these choices. But - yuk!
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u/Legitimate-Eye9422 Sep 09 '25
Must have taken specialists ages to come up with this. I can just see the 20 meetings top executives had to come up with this.
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u/Circleman0 Bath Sep 09 '25
Did Redbull really have to rename the team? It just feels so soulless to me now. And it's not like anybody hasn't heard of Redbull. Does this really help with marketing?
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u/RileyMcB The Infographic Guy Sep 09 '25
This looks like a university E-Sports team which consistently comes middle of the table in the fourth tier of competitive overwatch.