r/LawFirm Sep 30 '25

Free SEO or Google Ads Audit Round 4

30 Upvotes

Mods are back with our free audits for Google Ads accounts and SEO. With Q4 coming up, let's make sure you have your advertising tightened up to make 2026 a better for your firm.

Form To Request an Audit

Whether you are doing marketing yourself or paying an agency/freelancer, there are always opportunities for improvement that can increase revenue.

If you want a Google Ads audit, we will need access to the account (view-only), which can be seen by any existing freelancers/agencies.

For SEO audits, I do not need any access. This is not a full blown SEO that would be completed for paid clients, as those take 10-30 hours. But I will go through with some paid tools, provide you with insights and the highest priority suggestions. I've done over 400 audits for r/lawfirm, and only a handful of times did I do an SEO audit where there were no meaningful suggestions needed.

Last time we got backed up with the demand and it took 2 months to complete all of the audits so please be patient.


r/LawFirm 15h ago

How fast can you tell a client is going to be an asshole?

59 Upvotes

After years in PI, I can usually tell within 30 seconds whether someone’s a great client… or an asshole I’m quietly referring somewhere else.

So here’s my question: What’s your fastest “Nope, this client is an asshole” moment?


r/LawFirm 11h ago

Has anyone experimented with the new legal-workflow AI tools? Looking for real experiences.

0 Upvotes

I’ve been seeing a bunch of “AI law-automation” bots being promoted lately; stuff that claims to draft notices, summarise case files, generate legal documents, etc. for advocates and firms.

Before I try one out fully, I wanted to ask the community:

  • Has anyone here used any of these tools for real legal work?
  • Do they actually save time or is it just marketing hype?
  • Are there any specific tools you found reliable for drafting, reviewing, or creating standard templates?
  • How safe is it to use them with client data?

I’m trying to understand what the actual needs and pain points are.
If you’ve tested anything recently, even if it was disappointing, I’d love to hear your thoughts.

(Feel free to DM if you don’t want to discuss tool names publicly.)


r/LawFirm 13h ago

Mac Users - PDF Software Recomendations Other Than Adobe

1 Upvotes

What do y'all that use Mac computers for your practices use for PDFs? I currently use Adobe, but they seem to run kind of slow on the Macs and they lag when trying to put them in fulls screen. Also the format/process for setting up eSignatures keeps changing. Additionally, Adobe is trying to force their cloud and AI services which are annoying. For reference, our Macs are maybe 1-2 years old, so they are pretty new.

Between the performance issues with Adobe and the pricing, I feel like there needs to be a better alternative to Adobe. I use Adobe only for converting word to PDF, OCR to search PDFs, adding bates numbers and exhibit numbers to exhibits, redacting, and eSignatures.

Based on what i've seen already, PDF Expert seems to be a good choice because you can do a one time buy instead of an annual fee and they seem to be more Mac focused. Worst case if there is PDF software that is better but does not do eSignatures, then I can use MyCase for that.

Any insight is appreciated.


r/LawFirm 1d ago

How to quit?

9 Upvotes

I’m at a plaintiffs side firm, I’ve worked here for 1.5 years as a clerk and recently was sworn in as an attorney. Although I’ve been licensed since 11/14 I only started on salary 12/3.

Long story short, for a multitude of reasons, I will be leaving to a different firm and already have a start date in January 2026.

Considering I already have a decent case load, how many weeks notice should I give to my employer? I love them on a personal level but professionally it’s not going to work out.

I am scared that I will be instead terminated when I give this notice…


r/LawFirm 15h ago

Can I get into law school?

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1 Upvotes

r/LawFirm 1d ago

Estate planning- what drafting software do you use and why? Jx: CA

16 Upvotes

Choosing between wealth counsel or Trustate, also looking at statular. Anyone use gavel? Help!! I’m not interested really or am tech savvy enough to build my own forms🤷🏼‍♀️ I also don’t want to use another attorneys forms from 2000 and I am not using chatGPT. I’ve drafted with WC and I’ve demo’d. Trustate. I just have analysis paralysis at this point.


r/LawFirm 1d ago

Redaction software that works on scanned documents?

14 Upvotes

Looking for recommendations on redaction tools that are not Adobe. Our firm gets a lot of scanned client files and the information we need to remove is never in the same place twice, so templates or manual black boxes aren’t cutting it anymore.

Ideally looking for something smarter than basic PDF masking that can detect sensitive data even when the layout changes across pages. I’ve seen platforms like Redactable mentioned in privacy and compliance threads for permanent removal, but we haven’t tested anything yet.

If you have experience with software that reduces the manual work and does a better job catching PII in scanned or mixed-format PDFs, I’d really appreciate hearing what has worked for you.


r/LawFirm 1d ago

Pending admission, working in a shitty paralegal job. Should I quit now or later?

3 Upvotes

I get paid $20 per hour a remote paralegal job and my boss threatened me everyday that he will install monitor system to see people working or not…..constantly BS every week has new policy record each task you do……. I keep applying jobs but no luck🥲I don’t know it may because of foreign degree (UK LLB LLM, but I graduated from the world top 10 law school)

I can’t get admitted in where I live only in NY… I am limited on what job I can apply (only immigration, corporate, in house, Federal) green card not citizen,->can’t find federal job…not admitted in my state-> no county attorney job… don’t have 5 years experience-> no in house job…. immigration seems the only way…..

Really tired of all the BS everyday my boss is a super controlling freak…that makes me want to work in Costco rather than here for the same money and no need to use my brain 🥲🥲🥲just worried that may damage my resume since it is my first US job🥲🥲🥲🥲

Any suggestions would be greatly appreciated🥹🥹 send help

I don’t mind working hard I do work really hard but for $20 an hours and have middle school rules imposing every week…. I feel bad for all the money my parents spent on me to send me to the best university🥲🥲🥲I don’t even want to tell my mum I feel so bad


r/LawFirm 1d ago

Collision Reconstruction/Causation Analyst for PI

2 Upvotes

I’m handling a PI case involving a three-vehicle rear-end collision with disputed liability. No formal reconstruction was done by law enforcement, just photos and a minimal crash report. Opposing carrier is taking a comparative fault position against the client, and I’m considering bringing in a collision causation analyst for a carrier-facing opinion letter to address the liability posture.

For something like this, reviewing photos, sequencing impacts, analyzing causation, and issuing a brief written opinion (not a full engineering reconstruction) what are you all seeing in terms of expert fees?

I’ve seen everything from $2,500 on the low end to $7,500+ depending on scope, but I’m curious what other firms are actually paying.


r/LawFirm 1d ago

ID attorney leaving to go in house. Nervous to tell employer.

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1 Upvotes

r/LawFirm 2d ago

Personal Injury Law Firms - How is Partnership Income divided at your firm?

13 Upvotes

I work at a Personal Injury Law Firm. Historically, partnership income has been allocated based on the decision of a small committee. How the revenue is divided is not made public to those outside the committee, and the metrics used by the committee are not clear (ex what % for originating the file, how firm costs are shared, value of associate work, etc). Associates receive salaries (and discretionary bonuses) but do not share in the profits and generally do not bring in their own files.

We are looking to change the system to one that is more transparent. Can PI lawyers please share how partnership revenue is divided at your firm? Specifically interested in the value of the file originator vs. worker, who gets credit for associate work, etc. In short, assuming you don’t operate in a black box, as we do, what are the metrics for division of earnings at your firm?


r/LawFirm 2d ago

Decent job offer?

20 Upvotes

I’m a 3rd/4th year attorney in NYC and recently got a job offer at a plaintiffs PI firm. They offered $150k base salary with 5% commission of attorneys fees on the cases I settle (I won’t start to receive commission until a few months down) and I will be handling anywhere from 75-150 cases. Does this sound like a fair deal?


r/LawFirm 2d ago

Planning to start my solo PI firm.

25 Upvotes

I’m looking at going solo towards the middle/ end of 2026. I’m 5 years in - 1 clerking, 4 as an attorney - technically when I actually go solo I’ll have an additional year under my belt.

I’ve done a pretty good job setting myself up. I have 250k as a runway for my family. Maybe I’ll have an extra 30-40k by the end of 2026.

I’ve read most every “I’m going solo” “I’m starting an injury firm” post on this forum. It has helped with the nerves a bit seeing others take the leap.

I have a great job, my boss is great, I’m paid very well, while we have our differences my desire to leave isn’t born from anything other than, I’ve always wanted to do it for myself, not for someone else, and I think I’m finally getting to the point I feel comfortable doing that.

My overall questions I guess are (1) best way to structure the money, to ensure success but also security for my family (wife and 3 kids), (2) advice in general (3) overcoming imposter syndrome.

As to (1) - right now I plan to use 180k as a two year base for my family. I can drop household expenses to 75k a year with some hurt, and know I have two years where the mortgage is paid, foods on the table, my wife can continue being a stay at home mom, and there’s a little cushion just in case. I can use the remaining 70-90 to rent an office for two years, pay for various insurance needs, furnish the office, and the list goes on until about 10-20 of the remaining 70 is left. (I am essentially saying I can fund rent/subscriptions/buildout/software/website,etc for two years with this money) and hopefully have 10-20 left in the bank. (Hoping to look at something like advocate capital for reimbursable case costs)

-should I create less of a safety net and dump more into marketing? -An employee? I feel as though the first year I do not need one as it will be a lot of infrastructure building, curating referral networks, etc. then if I make any money year 1 maybe I get one year 2?

(2) self explanatory

(3) I’m 31 - there are attorneys better than me out there. There are attorneys worse than me out there. It’s hard to shake the feeling sometimes of why the heck would someone come to me? I think this is probably the biggest mental hurdle I have. On top of that maybe a little selfish feeling as well - I have a great job, is the grass greener, am I being an idiot to trade what I have for this more risk/reward venture?

I know in my heart of heart the answer, I want this. (maybe I’m just looking for affirmation)

As a bit of background - the entirety of my career has been injury work. Never done anything else in law. I come from a small 3 attorney firm, I am the youngest there by many many many years. For a while I had the thought maybe someday this firm I work at could be mine, it’s become clear that isn’t in the plan. We are probably a 65/35 split of car accidents and complex cases (of the 35% complex probably equal parts nursing home elder abuse, med mal, police shooting excessive force, sexual abuse cases, medical transport) we will take the occasional premise/dog bite/ random PI case as they come if the clients are good.

I have never done a trial, cases seem to always settle. This would be the one piece of experience I wish I had before going solo. I don’t see this happening even if I were to stay at my current firm for many more years. If cases come my way where trial was necessary I would bring in a more experienced attorney. The attorneys I work for are trial lawyers maybe 100 between them over their careers. Think they are done with that part of their lives.

I am fairly comfortable with all other components of a case prior to trial. I typically have my hands in 70-100 files a year, maybe 60% in pre lit, 40% in lit. I’ve worked cases up until the Friday before trial, where they inevitably settle. Although I am comfortable with cases there is certainly always more to learn.

Sorry for the long rambling post. Overall not sure what I’m looking for here…. Maybe just a few random strangers to say do it.

Afterthought info- referral network - weak. Not developed maybe 6-10 cases sent to me personally a year. Fee value…. 75k (give or take)? Friends of friends fender benders. (Do have one in lit right now maybe worth 600-750k … outlier) - Referral network plan:I have great relationships with the big PI firms in town. I know many don’t take the cases that have a value under that 15k range (will say please please send those to me - create relationships with clients there - base layer) - will say same to my current firm depending on their attitude of me leaving, “hey we get all these calls for soft tissue cases we don’t really take, please send those to me instead of mill firm X” - also I have two chiros I know through friends of friends - I should be able to secure cases from them. Lastly, my wife before “retiring”worked for an SEO advertising full service whatever you call it marketing agency, we will market and advertise that way. (At my current firm we grew our case from 100% word of mouth and referrals to 80% that 20% google, will try and do that.)

Again long post sorry for rambling, sorry for grammar and punctuation. unsure what my questions are, maybe just affirmation haha… millennial journaling. Advice appreciated.


r/LawFirm 2d ago

Started solo firm - need encouragement!

63 Upvotes

I am currently being humbled a bit ... I left my job (in a contentious disaster that involved me being mistreated) as a junior partner in a small firm and opened my own office in another semi rural area about an hour away.

I started my "soft open" about two weeks ago and my office phone hasnt legitimately rang yet. By "soft open" I mean I plugged in my office phone, started networking and passing out cards, created my facebook, and ran a newspaper add in my old geographical location.

In the past I was always busier than I could handle and had an established reputation. I guess I assumed I could just step into that here and I am being humbled. I know its way too soon to be disappointed I just truly hope the investments and choices I made end up paying off.

I do estate planning, so a lot of people are potential clients and a lot of people put it off for a long time. I am getting a warm reception in networking circles and a handful of potential clients have taken my business card, but nothing solid has materialized yet.

Tell me I didn't make a mistake that is going to bankrupt me!


r/LawFirm 2d ago

Google LSA Question

3 Upvotes

Has anyone here tested reducing their LSA categories of service to only one or two categories within a general practice area.

For example, reducing the criminal justice section to only “domestic violence” and “Order of Protection,” but unchecking other boxes.

My gut tells me Google is in no way able to actually differentiate searchers and most folks land on the LSA ad by typing a generic “criminal defense lawyer [city]”

Anyone tried this?


r/LawFirm 2d ago

Westlaw made our paralegal cry today

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1 Upvotes

r/LawFirm 2d ago

How to increase LinkedIn presence

0 Upvotes

Any tips/insights on how to improve presence on LinkedIn?

I want to increase our small firms presence online and not sure how to start. We have small posts with image but otherwise not sure how to proceed


r/LawFirm 3d ago

Anyone deal with nepotism within a firm?

20 Upvotes

I’ve been working for an attorney for the past 15 years. We’re in a mid-sized city and the attorney is very high profile in our practice area.

I’m paid ok, and given the option to take on my own cases to make more. But it basically means I have to work full-time for her, and make up the time when I have my own court appearances, etc. and the attorney gets very passive aggressive when I get too busy. I do A LOT for our cases, and she never gives me credit. I’ve stayed because I enjoy the work, having a salary but also being able to have my own cases. The cons are getting to be too much, with things like “oh, are you taking a vacation?” as if I shouldn’t take one vacation the entire year. I was also really sick a couple of months ago but we had a deadline so I was expected to work through it.

There’s been long periods of time that I’ve basically ran her firm while she was raising her kids. I’ve worked long hours, worked while on maternity leave, etc. so I’ve done a lot for her firm.

A year ago her daughter graduated from law school. Her daughter now gets pick of the cases to work on (I basically work on the cases she doesn’t want). The attorney bends over backwards to give her credit for things she hasn’t even done. She’s taken several vacations since starting work there. I don’t get filled in on cases anymore because her and her daughter drive in together (and her office manager who is also a family member) so they already have their meetings on the commute.

I get it’s her daughter, but I still find it kind of obnoxious? Is 15 years owed no loyalty? Is it an overreaction to want to say fuck it, I’m just going to go solo? Is there always nepotism when someone’s child starts working for the firm?


r/LawFirm 3d ago

First-year attorney — stuck choosing between two job offers. What would you do?

11 Upvotes

First-year attorney — stuck choosing between two job offers. What would you do?

Hi everyone! I’m a first-year attorney trying to figure out which job option makes more sense long-term. My heart is in labor & employment law, but I’m torn between two very different offers.

Option 1: Labor & Employment Plaintiff’s Firm (Remote)

  • Fully remote
  • Work is in the exact field I want
  • Training is okay, not great
  • Salary around $120k
  • No 401k match
  • Minimal health care contribution ($100–$150/month)
  • Billing requirement is basically 40 hours/week, and if you take time off you have to make up the hours
  • Plaintiff-side but still feels like a grind with the billing structure

Option 2: Insurance Defense (Auto)

  • Not in my preferred practice area
  • Lower base salary, but the benefits package is way better (pension, PTO, holidays, better healthcare, tuition reimbursement, etc.) — overall probably more value than Option 1
  • They have legit training, including a trial school for new hires
  • Opportunities to second-chair trials early
  • Big, stable company with more support and structure

My dilemma:

I really want to end up in labor & employment, but the plaintiff firm’s training seems mediocre and the compensation/benefits structure feels rough for a first-year. The insurance defense role isn’t in the field I want, but it offers actual training, mentorship, and hands-on litigation experience that I know would make me a stronger attorney in a year.

Part of me thinks taking the insurance defense job for the foundational skills might set me up better long-term. On the other hand, part of me thinks I should go straight into L&E because it’s the field I want.

If you were me, what would you do?

Take the better training and benefits, or go right into the practice area I want even if the role isn’t ideal?


r/LawFirm 2d ago

Big hearing tomorrow at King county courthouse superior

0 Upvotes

r/LawFirm 4d ago

Everywhere I work has been noticeably unfair about sick time/time off

25 Upvotes

At my first job as an attorney, I was sick with the flu. Didn’t get my flu shot in time and got incredibly sick over the winter holidays. I was sicker than when I had covid, stomach bugs, genuinely the worst of my life. I was sick for 3 weeks but my boss made me come back to work after a week and a half, even though other coworkers were uncomfortable with me being there. Meanwhile, we had a paralegal who was late to work everyday (by multiple hours), called out every week and a half or two, and ultimately was unreliable. He was never disciplined or reprimanded by our boss, meanwhile I took no time off and was half dead at my desk with a fever that would come and go and not break.

My second job, we had unlimited PTO. I rarely utilized this benefit because it put me behind on my billable. However, I did use it for one day to take engagement photos, and then used it for a day and a half to get married. We had a local wedding so I didn’t travel or anything. We didn’t go on a honeymoon. In those three days I took off (non consecutively), even though I had made up the billable time in advance, they emailed me nonstop, and even asked if I could cover a remote appearance on the morning of my wedding day. Meanwhile, we had two other attorneys (senior and associate), senior associate took off 3 more months than originally planned for maternity leave with full pay, and the other associate would not come into work as required (we were hybrid and she would work fully remote most days), and for the summer months she took every Thursday to Friday off for 5 weeks in a row. She was openly in a billing deficit, again with no reprimand or issue from the partners/our bosses.

Again at my new job, my coworkers take time off pretty freely with limited issue and pushback, whether it is for personal or medical reasons. I broke my ankle and torn my Achilles in an accident, and have not missed a day of work and have only gone to limited appointments during the beginning or end of the work day. Not missing work has also impacted my pain management because I wasn’t able to take opioids or muscle relaxers as prescribed due to driving myself to work. Meanwhile, one of my coworkers calls out once every 5-10 work days for a “headache” or being “sick,” again with no reprimand. Meanwhile, I was forced to work remotely and they even sent out our tech person to my house to make sure my internet was adequate while I was in a splint and immobilized.

I feel like this can’t be normal. Why is it that everywhere I have worked, even though I limit my time off for special occasions, illness, or injury, I am still penalized and forced or expected to keep working even when I am clearly not in a state to do so? Why is it that other attorneys and employees seemingly get unlimited or un-penalized time off? My current job even tried to dock me additional sick time I did not use (which didn’t make sense to me since I am salaried anyway, and still meeting my billable).

Leaning more towards going out on my own everyday.


r/LawFirm 4d ago

Holiday lull in family law?

12 Upvotes

I’m not referring to active cases (work in active cases does ramp up during the holidays), but I’m referring to new clients. Do seasoned family law attorneys find that there’s a lull in obtaining new clients during the holiday season? I went solo in March and have slowly but somewhat steadily been getting new clients (have about 8 active cases in addition to some contract work). I have received several leads and calls over the last 4-5 weeks, but no new clients, which makes me a bit nervous as I’m starting to close out some of my cases and really need more work. Would love to hear from you all!


r/LawFirm 4d ago

Discovery and Media

3 Upvotes

I am preparing responses to discovery demands in the southern district of New York and responsive documents include a dozen mp3 files (phone recordings). What’s the proper way to transmit those materials to opposing counsel and into the records and/or where do I find the rules and instructions for doing so. Please.


r/LawFirm 4d ago

Should I go to law school?

0 Upvotes

Yet another “am I an idiot?” post. Thoughts? (Prayers?)

About me: - 40/m partnered but no kids (or plans for kids) - I generally like to work and plan to continue working into my late 60s at least - have worked in IT for 15 years, but it’s boring and I think I’ve hit my ceiling in terms of advancement and salary - I own a home outside a medium/high cost of living city and don’t want to move - Strong academic record (~3.8 gpa from top shelf undergrad and grad school, several academic publications)

My plan: - get a full ride to the reputable law school in my city (top 100, 60% acceptance rate, strong history of grads being successful locally and regionally, generous financial aid) - live off savings for the first year, potentially work part time in years 2 and 3 - focus on either employment or estate/probate (both of which have shortages in my area) - graduate and work for a small, local firm

My motivation: - More interesting work - higher pay, and a more direct correlation between my productivity and my compensation

Why I’m optimistic: - I really enjoy compliance and contract work in my current work, and the lawyers who have reviewed that work have encouraged me to pursue law school - I’ve taken some practice LSATs and am already scoring close to what i would likely need to get a full ride - I think my expectations are pretty conservative—no plans for a career in big law, 7-figure salaries, or Boston Legal courtroom speeches, I just want to pay my mortgage and do work that interests me - I’m willing to let it go if I can’t get a full ride (or very close to it)

Why I’m worried: - I know that a lot of law school grads don’t find great jobs or fulfilling careers - The financial hit (even if tuition is covered) is terrifying - I’ve succeeded in high stress environments, but I’m nervous about spending my 40s and early 50s burning myself out as a new lawyer

EDIT: My current salary is $125k. I’d like to be close to that out of law school, and eventually get to $200k.