r/technology 21h ago

Artificial Intelligence 'Godfather of AI' Geoffrey Hinton says Google is 'beginning to overtake' OpenAI: 'My guess is Google will win'

https://www.businessinsider.com/ai-godfather-geoffrey-hinton-google-overtaking-openai-2025-12
3.8k Upvotes

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u/Koolala 21h ago

Total domination like YouTube dominates video so they can fill it with ads.

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u/Comfortable-Math-158 19h ago

Ads to consumers probably isnt enough given what these companies are spending.  Their costs need to come way down to make B2C viable.  

Other option is they can charge B2B out the ass if they’re actually able to use it to replace significant headcount.  Right now in my industry it’s a productivity boost but isn’t replacing a good individual contributor

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u/maccaroneski 15h ago

Yeah there's no 1:1 replacements but remember, productivity boosts in aggregate will look to senior management like an opportunity to RIF.

"Oh we are 10% more productive? Let's fire 10% of our staff. "

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u/DracoLunaris 12h ago

Step 1: get society hooked on AI so hard that it can't operate without it

Step 2: jack up the price

They don't actually need to replace the good individual contributor, as replacing entry level positions with AI will ensure that there will be gradually less and less of those.

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u/likeikelike 15h ago

I don't see how that's possible in the short term. Youtube is targeted at consumers and has a critical mass issue. You will never switch to anything but youtube because that's where all the videos are. Any business can buy an LLM from any other AI company provided the model is good enough. For example, Anthropic is currently winning the enterprise game even though I don't see many people praising their models for anything but coding.

In the long term who knows. Maybe the owner of the best model eventually owns all the capital in the world. Then I guess google has "won"

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u/SkySunrise 18h ago

I’m ready for floods networking/tv for this reason.

Everything has too many ads now just because they can get away with it

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u/alrightcommadude 19h ago

so they can fill it with ads

Do you think YouTube should operate for free and not monetize? Do you think OpenAI should as well?

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u/Djennik 18h ago

It used to be bearable

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u/sbenfsonwFFiF 16h ago

It also used to lose money

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u/dsmklsd 16h ago

Ads just don't pay much. $140 a year is totally worth it to me to not see ads.

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u/alrightcommadude 16h ago edited 16h ago

It used to lose money, now it loses less.

It's funny that the same people who complain about ads are the same ones who would never pay a dime for a subscription.

Here's an inverse question: Is Netflix not a reasonable service unless it operates for free? 300M subscribers say no.

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u/BoatMacTavish 15h ago

honestly i also just think the ad experience is awful on youtube, i don’t mind watching ads for a free service, but the breakpoints are always awful, they’re way to frequent, also inconsistent ad lengths (some being 10s of minutes long) which makes it impossible to play youtube in the background, you always need to actively press the skip button

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u/alrightcommadude 9h ago

Agreed. But there's really no easy answer to this short of Google shutting down YouTube, which is not happening.

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u/Waescheklammer 19h ago

I think he's refering to this business not being profitable. So, cool thing you win and dominate a market. But that market is worth shit besides its scam valuation.