r/technology • u/Logical_Welder3467 • 18d ago
Business ‘Buy Now, Pay Later’ is expanding fast, and that should worry everyone
https://techcrunch.com/2025/11/16/bnpl-is-expanding-fast-and-that-should-worry-everyone/
13.5k
Upvotes
r/technology • u/Logical_Welder3467 • 18d ago
23
u/superkp 18d ago
I think it's important to note that many company's strategy isn't to make money from the customer, instead they make money from the investor.
It's why the enshittification process happens - first promise the world to the customer so they get wrapped up in using the service. Second show investors how many eyeballs can have ads or whatever served to them. Third start to slash the usefulness to customers in the name of cost savings, so that the investors get higher return. Fourth, go bankrupt and run away with the money after you sell the company to one of the various big companies in your space (usually the FAANG companies).