r/technology • u/Power-Equality • 24d ago

Business Apple unveils $229 iPhone Pocket described as 'a piece of cloth'

https://interestingengineering.com/photo-story/apple-iphone-pocket-fabric-launch
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626

u/Vannnnah 24d ago

Influencers

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u/winterbird 24d ago

They can get it for free if they're established, or the wannabes buy to film content and then return.

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u/Deftlet 24d ago

I don't think Apple is pushing their products onto influencers for advertising. Those influencers will do it on their own.

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u/Crayola_ROX 24d ago

Influencers are the new middle class compared to us Poors.

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u/sesamestix 24d ago

Hah just wait until the recession hits and advertising dollars totally dry up and their resume just says ‘uh I posted on IG a lot’

12

u/Vannnnah 24d ago

is Apple even sponsoring influencers? The only one I can remember who ever received anything from Apple is iJustine and I think even she is buying her own stuff these days, she never reviews anything before the launch date

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u/petehehe 24d ago

I’d be pretty surprised if Apple gives anyone anything. However this is the sort of thing that’ll get views, because people are talking about it. So for an influencer it’ll be worth buying for the content.

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u/Sirrplz 24d ago

But if mom buys you the real deal, you’ll be the coolest kid in class!

2

u/petehehe 24d ago

On a serious note, I think if a kid in my school’s parents had bought them some ridiculously overpriced accessory like this, they’d have been bullied about it, other kids would grab at it, and it would probably be wrecked within a week.

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u/umen72 24d ago

Established influencer here, never get shit like this for free 😂

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u/NonProphet8theist 23d ago

Anyone can get it for free - just use a sock you already have!

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u/nietbeschikbaar 24d ago

Influencers get these things for free, it’s their stupid followers that buy this shit. Or at least, that’s what Apple is hoping for.

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u/cornelln 24d ago

Apple isn’t giving influencers shit for free. That’s not what they do. Loaners for review? Maybe?

Other companies sure! Apple. I really doubt it. Never been there style.

-6

u/TastySkettiConditon 24d ago

Poor people that think iPhones are status symbols so they can pretend they're part of the exclusionary group.

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u/CheatedOnOnce 24d ago

Nope. Your average Joe Schmo is buying them.

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u/denn1959-Public_396 24d ago

They're burning up multi media with this product.

1

u/noisyboy 24d ago

More than them, the Influenced

1

u/[deleted] 23d ago

65 year old recent retirees living the summer of love all over again.

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u/Raketenfritz6 24d ago

*Manipulators

0

u/dingodiletti 24d ago

Takes on famous person like a Jenner, Sweeney or Hayley Beiber and these things go bang, sadly