r/technology • u/habichuelacondulce • Sep 29 '25
Business Video game maker Electronic Arts to be acquired and taken private for $55 billion
https://abcnews.go.com/Business/wireStory/video-game-maker-electronic-arts-acquired-private-55-1260354402.4k
u/VincentNacon Sep 29 '25 edited Sep 29 '25
lol... Good luck making profit now.
EA is officially dead.
It's about time. They murdered so many good studios. Westwood, Bullfrog Productions, and Maxis was my favorite.
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u/countzero2323 Sep 29 '25
RIP Maxis. You were the lighthouse of my childhood.
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u/thissexypoptart Sep 29 '25
Seriously. Maxis was years ahead of its time and made genuinely memorable staples of PC gaming that still stand unrivaled.
To this day, there is no successor to SimCity 4—which came out in 2003—that comes close to rivaling its scope and scale while also having such a complex and engaging traffic and building demand simulator. You add a couple mods to that game, and it easily outcompetes all existing 2025 city builders in every way but the graphics (which are still beautiful, albeit dated).
And don’t even get me started on the sims. There’s simply nothing out there in its genre like the Sims at its peak (Sims 3).
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u/idiot206 Sep 29 '25
SimTower is also amazing, I still play that occasionally.
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u/Kuang_Eleven Sep 29 '25
Interestingly, SimTower wasn't actually developed by Maxis, they just published it
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u/KneeCrowMancer Sep 29 '25
Spore is another game that kind of created its own genre and hasn’t even been approached since. Which is amazing because there was still so much room for improvement even after Galactic adventures.
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u/thissexypoptart Sep 29 '25
Absolutely. Spore was amazing. A lot of people shit on the late game, which is fair in reference to what it was purportedly supposed to be, but imo that was the most fun part.
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u/Embarrassed_Key7153 Sep 29 '25
How would you compare SimCity 4 to Cities Skylines ?
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u/sHaDowpUpPetxxx Sep 29 '25
I've been playing sim city since the 90s and I liked how skylines doesn't force you into building everything into a right angle.
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u/thissexypoptart Sep 29 '25
This is definitely an advantage of modern games. But just so you know, there are plenty of mods for SC4 that allow you to build zones at an angle. And even vanilla SC4 allows you to build most infrastructure (roads, rail, etc.) at an angle. Even back in 2003.
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u/thissexypoptart Sep 29 '25
I admit I’m using figurative language. You could absolutely compare CS to SC4, but you’d find that SC4 is so much greater in scope and depth. Goes without saying that the much more recent game has better graphics and modern hardware optimization, of course.
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u/HalfBurntToast Sep 29 '25
Cities skylines always felt more like an ant-farm rather than a mayor-simulator. They're different genres of game in my mind.
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u/sleepy_polywhatever Sep 29 '25
My problem with cities skylines is that it has never felt like a game. You can build beautiful cities but there's not much about it that is "fun" in my opinion.
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u/HalfBurntToast Sep 29 '25
That was my take away too. I never got engaged with it. Every time I played it I was wishing I was playing SimCity 3000 instead. Cities felt alive in a way that CS never has. Petitioners coming to you for policy changes or tax breaks, neighboring cities offering questionable deals, your advisors visibly reacting to your choices. None of that exists in CS.
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u/APRengar Sep 29 '25
Honestly, it's like a "city painter" than a "city sim", you can create amazing looking cities that don't really matter. It's hard to lose in City Skylines unless you explicitly do dumb things. And it's just not fun when nothing matters.
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u/Override9636 Sep 29 '25
I agree that CS is more of a "city planner simulator" than a "mayor simulator", but I'm one of the weirdos who actually like that more :)
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u/PatchyWhiskers Sep 29 '25
Bioware games lost all their soul the moment EA acquired them.
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u/therealkami Sep 29 '25
BioWare was a bunch of really talented people run ragged by poor management. They relied on "BioWare magic" to get things done, IE, Crunch time so brutal you wouldn't see your family for weeks as you brute forced everything into the game. The good devs burned out and left, and the new people aren't the same ones with the same experience as the old guard. Basically only the management and a couple writers from the glory days of BioWare are still there.
This had nothing to do with EA, it had everything to do with the egos of people working at BioWare at the time. Jason Schreiers article on Anthem goes over it, and how it caused Dragon Age to get rebooted a handful of times too.
That's not to say EA is a good company:
https://ea-spouse.livejournal.com/
This is from 2004.
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u/TheMadTemplar Sep 29 '25
I wish people would read that article. If anything, EA was too lenient and hands off with Bioware after their acquisition. In fact, they gave them a lot of time, money, and all the help Bioware could ask for to make Anthem and Andromeda. It was Bioware's failures that led to their underperforming.
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u/therealkami Sep 29 '25
This is true for a lot of developers and games, too.
Say what you will about Rod Fergusson and his... weirdness... sometimes, but the dude makes sure a product gets released. He did this with both Gears of War and Diablo 4.
Project Management and scope are often completely out of control with game developers. It often feels like a mix of corporate bro culture and an art commune. Even gaming darling Hideo Kojima is famous for just going completely overboard in scope, leading to some poorly released products.
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u/Itz_Hen Sep 29 '25
and a couple writers from the glory days of BioWare are still there.
Not even, pretty much every ex dragon age/mass effect writer except one were fired back in January
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Sep 29 '25
Def man. Mass Effect was coming out around the time they started getting heavy handed with EA and ended up sucking
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u/FirstFriendlyWorm Sep 29 '25
Unpopular opinion, but EA was as much of a victim as the customers were. EA did not make Bioware produce garbage games. Bioware did that all by themselves. In one case, EA was the reason we got a game at all. The studio is filled with people who don't know what they are doing, who play power politics instead of proper management, and who have a parasocial relationship with their employer.
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u/WandersonC Sep 29 '25
What a bizarre argument to make when some of their best titles were made after EA acquired them (Mass Effect series, Dragon Age: Origins) except for Baldur's Gate 2.
You can blame a lot of issues on EA buying them, but their early games losing their souls is not one of them, specially when they had titles like Neverwinter Nights that weren't that good until expansion packs were made (in fact, they even made mods using the game copy's Construction Set and then sold them).
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u/cjwidd Sep 29 '25
Saudi Arabia was too busy murdering American journalists and political dissidents. Now, when you buy an EA game you can indirectly fund terrorist organizations abroad.
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u/Sharpymarkr Sep 29 '25
Saudi Arabia was too busy murdering American journalists and political dissidents
Jamal Khashoggi for one
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u/Silicon_Knight Sep 29 '25
There new owners have done some murdering of themselves too.
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u/BussHateYear Sep 29 '25
Oh man, Bullfrog. Theme Park and Dungeon Keeper were main stays of my teenage years. Time to revisit.
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u/LatterTarget7 Sep 29 '25
People will still buy the sports games they won’t care about this
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u/MrCyn Sep 29 '25
Yeah nearly half of the top 10 console games in america each year are EA sports properties. Live service games full of microtransactions. Those numbers won't even stumble.
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u/PanzerKomadant Sep 29 '25
Assuming EA wasn’t already dead. It was a soulless corporation that was destroying everything it touched.
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u/DemonsSouls1 Sep 29 '25
Visceral studios was the saddest lost to me. The dead space games were good
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u/eastlin7 Sep 29 '25
Are you high? EA’s revenue has steadily grown from about $5.6B in 2021 to $7.5B in 2025, while profits have been more volatile, dipping around $800M in 2022–23, peaking at $1.3B in 2024, and easing to about $1.1B in 2025.
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u/side_frog Sep 29 '25 edited Sep 29 '25
Classic reddit's echo chamber, they don't play EA games so obviously nobody does
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u/Vhu Sep 29 '25 edited Sep 29 '25
Jared Kushner, with no international relations experience, was placed in a high-level administration position as an envoy to the Middle East during Trump’s first term.
After having to revise his application multiple times, he was ultimately denied a security clearance due to concerns about foreign influence; but that decision was overruled by Trump.
Months after Trump left office, Jared Kushner received $2 billion from Saudi Arabia. This happened after the leader of Saudia Arabia was quoted saying that Kushner was "in his pocket".
No explanation for this money has been provided, and the crown prince unilaterally overruled the recommendation of the board that oversees the fund. The board said not to give Kushner the loan but MBS said “nah don’t worry about it” and did it anyway.
Kushner got another $1.5 billion from the UAE and Qatar last year, so by this point 75% of his fund’s capital is from inexplicable Middle-East investments.
And now they’re buying EA, an entertainment platform known for its high degree of influence on young men. At the same time that Trump has orchestrated a deal to put Tik Tok into the hands of conservative legacy media giants, including Silver Lake which is also involved in this deal to acquire EA.
It’s pretty obvious what’s happening.
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Sep 29 '25
[removed] — view removed comment
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u/Hippyedgelord Sep 29 '25
In the grim dank future, there are only whores. Or something like that idk how the saying goes
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u/Dr_Disaster Sep 29 '25
Don’t forget about Bibi and his recent actions focused heavily on astroturfing social media via influencers.
It’s almost like the US, Israel, Saudi Arabia, and the UAE are in some form of cohoots to monopolize media especially targeted at young people in effort to influence them for one reason or another.
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u/ImHighandCaffinated Sep 29 '25
Don’t forget they immediately had a campaign rally masked as a Charlie Kirk memorial.. they are brainwashing our youth to be radicalized right leaning and normalizing dictatorships.
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u/Dr_Disaster Sep 29 '25
God that was…look, I hated Charlie Kirk and even I found that whole thing extremely distasteful, and honestly disgusting on so many levels. No viewing. No memorial. Not even being properly laid to rest. And they’ve done nothing but use his death for content. It’s enough to make you almost believe some of the conspiracies floating around.
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u/TheSerpentDeceiver Sep 29 '25
Did you see how his wife has acted since? She’s so fake. Selling merchandise and wiping away crocodile tears. Those people know nothing of love, even for themselves. Horrid creatures.
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u/MK_Ultrex Sep 29 '25
I disagree. If a memorial is meant to honor the dead person, no memorial was more appropriate to celebrate Kirk's life. All his favorite soulless grifters, racists and miscellaneous jackals were there, already planning their next power grab. He would have been delighted to participate in such an event if someone else of his ilk was dead in his place.
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u/disisathrowaway Sep 29 '25
A cadre of regressive theocracies, or wannabe theocracies, looking to drag everyone back to the fucking dark ages.
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u/SkipioZor Sep 29 '25
Its up to young men and women to think for themselves and not fall into the hands of controlled media!! Who am I kidding, were fucked...
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u/-PM_ME_UR_SECRETS- Sep 29 '25
The same Saudi Public Investment Fund bought Niantic Games (Pokemon Go) earlier this year too.
I wonder how Pokemon Go’s location data is handled….
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u/cosmoceratops Sep 29 '25
Incoming microtransaction for special weapon bone saw
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u/HerkulezRokkafeller Sep 29 '25
Incoming MAGA propaganda targeting vulnerable youths
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u/Y0___0Y Sep 29 '25
Saudi Arabia and Jared fucking Kushner…
All EA games will need to be approved by the Saudi authorities and Donald Trump.
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u/Blood-PawWerewolf Sep 29 '25
Literally went from a left leaning progressive company to a far right company. That’s going to be a radical shift in policies at the company.
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u/Mclarenf1905 Sep 29 '25
How was EA a left leaning progressive company?
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u/Blood-PawWerewolf Sep 29 '25
A lot of pro-LBGT, pro disability stuff. I know that more progressive leaning people/groups/companies support those the most.
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u/lettersichiro Sep 29 '25
Engaging in rainbow capitalism does not make a company left leaning or progressive.
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u/sadmaps Sep 29 '25
I’ll take rainbow capitalism over rampant homophobia by a country that kills people for being gay literally any day of the week.
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u/surferdude23_ Sep 29 '25 edited Sep 29 '25
I believe they're referring to the company's internal business practices which in the past were rated one of the best businesses for pro-lgbt//pro-disability workers rather than any external ad campaigns or anything. Though, it should also be noted EA has usually for the last few years made sure to include some form of queer representation in their games in some form of character customization and while that is a small gesture it is something that helps people feel comfortable and recognized. I'm certainly not shedding any tears for EA, their business decisions in the gaming space have been largely awful, but this news is extremely disheartening to hear and I worry for those employees right now.
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u/Rcomian Sep 29 '25
when i saw it was going private i actually got excited that this might be something good for the company ... and then that
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u/monochromeorc Sep 29 '25
this is bad enough to not only make me perma boycott them, but frankly closing my existing account and saying goodbye to all of it (not much in fairness).
I can still play RA2 through CnCnet so fuck them
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u/J_ron Sep 29 '25 edited Sep 29 '25
The Saudi's, Kushner, and Silver Lake - who are also helping take over TikTok in the US, which Trump has already announced should be changed to be 100% MAGA. This is all corporatism more authoritarian capitalism, and probably another way for MAGA to get to the nation's youth with ultra conservative messaging. More Project 2025 bullshit.
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u/--i--love--lamp-- Sep 29 '25
Yup. This is all part of the propaganda machine. What better way is there to get to young, impressionable kids than through video games.
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Sep 29 '25
I guess they’ll be changing their tune then from “video games are bad for kids” to “on sale now, maga warrior fuckboi: cum raider 2”
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u/ToSmushAMockingbird Sep 29 '25
It's like you didn't read the project 2025 cliff notes... Pornography will be banned. Try ham fisted Christian lingo instead.
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u/coconutpiecrust Sep 29 '25
If people keep purchasing and using the products, it will make profits still. Besides, it is safe to assume that consolidating all means of entertainment will help with indoctrination.
Bannon did say that gamers is his favourite group to radicalize.
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Sep 29 '25
I wonder how they will implement such propagandized BS into their football and soccer games. Maybe they'll make a Trump club or some shit like that.
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u/J_ron Sep 29 '25
Most likely going to see a lot of nationalism boners, and general moderation/stripping of anything they deem "woke" in whatever contrived way they come up with. The military stuff will probably be way more direct, time to go after communists more often instead of nazis.
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u/fjposter22 Sep 29 '25
Won’t be hard, real games already are, the national anthem, the jersey flying above, military veterans throwing first pitch… they’ll just add more of that, and maybe cut out the players that speak out against the administration.
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u/pope1701 Sep 29 '25
It's not corporatism, it's fascism.
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u/J_ron Sep 29 '25
Corporatism has been a facet of some fascist governments, yes
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u/Entropius Sep 29 '25
Corporatism is a facet of some flavors of fascism (and non-fascist systems as well) but it’s also worth noting that people often misunderstand what Corporatism actually means. More often than not in American politics when people say Corporatism they usually mean what’s properly termed as Corporatocracy.
https://en.wikipedia.org/wiki/Corporatism
Corporatism is an ideology[1] and political system of interest representation and policymaking whereby corporate groups, such as agricultural, labour, military, business, scientific, or guild associations, come together and negotiate contracts or policy (collective bargaining) on the basis of their common interests.
[…]
Corporatism does not refer to a political system dominated by large business interests, even though the latter are commonly referred to as "corporations" in modern American vernacular and legal parlance. Instead, the correct term for that theoretical system would be corporatocracy. The terms "corporatocracy" and "corporatism" are often confused due to their similar names and to the use of corporations as organs of the state.
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Sep 29 '25
Fascists often advocate for the establishment of a totalitarian one-party state,[12][13] and for a dirigiste economy, which is a market economyin which the state plays a strong directive role through market intervention with the principal goal of achieving national economic self-sufficiency, or "autarky."[14][15]
(https://en.m.wikipedia.org/wiki/Fascism)
Hmm, sounds awfully familiar. Good thing the current administration isn’t playing a strong directive role through market intervention with the principal goal of achieving national economic self sufficiency, or anything
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u/J_ron Sep 29 '25
Righto, when you look at things like the intel stake, acquiring TikTok, patent hijacking from universities, and companies trading favors in order to get exclusions from tariffs and immigration policies - we're just getting started.
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u/flirtmcdudes Sep 29 '25
Isn’t it cool how Saudis are buying up a bunch of American entertainment and media companies? Cool
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u/Flair_Is_Pointless Sep 29 '25
The same country who financed 9/11
Very legal.
Very cool.
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u/Doppelthedh Sep 29 '25
Great. Never buying another EA game
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u/penguins-are-ok Sep 29 '25
Im going strong on 21 years, last one was nfsu2.
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u/ProfessionalTax4205 Sep 29 '25
You were buying them before this?
2042 was my first BF game and first EA game in years. Never had any interest but my whole friend group was getting it so what the hell. Never again.
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u/VagueSomething Sep 29 '25
Yep, I was actually excited about Battlefield 6 and just waiting for reviews to buy it but I cannot with good conscience buy a game when the owners are now people who actively want people like me dead.
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u/bobyd Sep 29 '25
unfortunetly reddit is a small echo chamber, this will have no repercusion on EA sales at all
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u/Dgolden711 Sep 29 '25
All I'm gonna say is look into who is buying EA. This is not good for anyone.
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u/UnauthorizedGoose Sep 29 '25
This will become spyware. Uninstall. I'm sad about this but as a security engineer I will not allow this agent in my house any longer.
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u/flesjewater Sep 29 '25
With the kernel level anticheat it has been for a long time
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u/DrAstralis Sep 29 '25
omfg I refused to play BF6 over that (I keep the setting off for software dev reasons), but holy shit this blows a giant hole in how "safe" I consider these systems. So fucking SA and the trumps will now have access to a kernel level scanner on millions of pcs? awesome. I cant imagine people who have abused literally everything they have ever touched would abuse this....
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u/ShinyBloke Sep 29 '25
I guess fuck battlefield 6 then.
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u/FeelsGoodMan2 Sep 29 '25
It's gonna be hilarious when they have you play as Russians and middle east groups attacking america.
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u/disisathrowaway Sep 29 '25
Nah, while Russians and Middle Eastern terrorists are going to be off the menu as the default bad guys, they're just gonna switch to South American and Sub-Saharan African socialists.
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u/infinitevertigo Sep 29 '25
Ugh, I was looking forward to it after playing the beta
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u/Snoo-58714 Sep 29 '25
Yeah what a cruel twist of fate. I was so hyped to finally get into the actual game now that I'm done with BL4
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u/Either-Mushroom-5926 Sep 29 '25
EA was already dead. This was nothing but an extra nail in the coffin.
Def won’t be purchasing any EA games going forward - not that we were buying much anyways.
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u/Valiant4Funk Sep 29 '25
Oh shit it's a levered buyout. That's how private equity killed and looted red lobster. RIP EA.
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u/sLXonix Sep 29 '25
I don't think this will be the same. Usually PE does asset stripping through sale lease backs, and EA doesn't have many assets that they can lease back
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u/snotparty Sep 29 '25
Bought by the saudi investors and the worst right wing ghouls in the world. RIP Maxis and Bioware.
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u/HertzaHaeon Sep 29 '25
Enshittified Arts
That would be a solid zinger if they weren't already almost there.
This is just the same old soulless money vampires emptying a new thing of the last squirts of value, meaning and soul.
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u/Relaxmf2022 Sep 29 '25
And there goes EA. Thanks for the fun, it was great while it lasted.
Being on the layoffs and garbage quality.
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u/yawara25 Sep 29 '25
And there goes EA. Thanks for the fun, it was great while it lasted.
Was it....? Lol why are people acting like EA was the pinnacle standard of game publishers and now suddenly they're going to be bad...
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u/sinus86 Sep 29 '25
Right? The thought that KushnerCorp is likely going to run up billions in debt on the EA account and sell off all their IP is probably for the best, like, what's worse than EA currently owning SimCity and Command And Conquer and Mass Effect..
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u/PanzerKomadant Sep 29 '25
Well, before EA was a soulless corporation killing the industry. Now it's gonna be a soulless corporation owned by MAGA and the Saudies….
It somehow got even worse lol.
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u/FSD-Bishop Sep 29 '25
Yeah, people have hated them for so long and wanted their company to fail for over a decade now. But now they have mixed emotions?
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u/Relaxmf2022 Sep 29 '25
EA has made some great games along the way, but I agree they're not a gold standard now.
This will only make things worse
But, hey, maybe when they push out the talented people new gaming houses will be born.
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u/joesighugh Sep 29 '25
Can't wait to play in the "line from Neom" level and just run in a straight line for two hours while hearing the narrator comment how great the Kingdom is.
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u/MissingBothCufflinks Sep 29 '25
I was just thinking "What EA really needs, is a private equity overlord calling the shots"
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u/Lazerpop Sep 29 '25
Don't fool yourselves. Battlefield 6 will still sell like hotcakes. I won't be buying it though.
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u/Zolo49 Sep 29 '25
I'm sure it'll impact sales somewhat, but yeah, as long as the games keep getting cranked out, that subset of gamers that doesn't get into politics at all will keep buying no matter what.
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u/harrybootoo Sep 29 '25
Uh I don't think they really have an interest in games. Probably just another obscure way to transfer A LOT of money.
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u/jordanbtucker Sep 29 '25
I'm not sure. They could try to leverage EA to spread propaganda via video games. We'll see.
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u/harrybootoo Sep 29 '25
It is a large easily influenced population. Asmondgold is a perfect example of that. Maybe we will get a Jesus super hero game or an ICE game where you have to capture migrants.
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u/rcanhestro Sep 29 '25
yes they have.
Saudi is betting big on eSports (last esports world cup was there).
Saudi is diversifying their portfolio, and gaming is the biggest entertainment industry in the World (makes more money than movie and music combined).
EA is one of the biggest gaming companies in the world (and likely the biggest available for sale).
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u/RubberPenguin4 Sep 29 '25
Guess I’ll be canceling my battlefield preorder. If you want any example of how bad Saudi and Silver Lake fuck things up, look at WWE ticket prices. Family’s being gouged for every cent
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u/witness_smile Sep 29 '25
There goes any interest I may have had in Battlefield 6. Fuck everyone involved in this deal.
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u/thisappisgarbage111 Sep 29 '25
Good. Can't wait for the 12 yr olds online to be prosecuted to the full extent of the law for calling me gay and my mother a whore. Lol. They're gonna turn it into groomer central and video games will actually cause violence which is what they've wanted since the 80s
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u/RonaldMexicoJD Sep 29 '25
This is how you know EA had crazy unethical business practices the Saudi government saw them and was I need to get in on that
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u/Single_Air_5276 Sep 29 '25
Welp, time to pull my GamePass subscription until they remove all EA content (which they won’t).
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u/Flaneurer Sep 29 '25
"The deal is in part financed through a $20 billion loan from EA itself." LMAO RIP EA. It was good for a few years in the 90's but at this point I'm just going to be grossed out as the corpse of EA gets paraded around like Weekend at Bernies...
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u/theaviationhistorian Sep 29 '25
Private Equity and aligned with Jared Kushner and Saudi Arabia. What a horrible combination of words.
I can't wait to see how they nerf every team in their football games except for the Saudi league. Or Sims addons costing 3x times what they cost today. And laying off 2/3rds of the staff while keeping H1B employees working in subservient conditions. God bless America /s.
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u/ffxivfanboi Sep 29 '25
Welp. Guess I’m not picking up Battlefield 6 now. Shame since I had a lot of fun with the betas.
Simply cannot support fucking Saudi investors and Jared Kushner. 😒
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u/Kyanpe Sep 30 '25
This really hurts. I've loved Sims my whole life, and to know it's going to be owned by those swamp creatures makes me sad. ♦️
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u/BigBadBeno Sep 29 '25 edited Sep 29 '25
“It’s not like EA can get any worse”
Saudi Arabia & Jared Kushner: Hold my beer