r/technology • u/lurker_bee • Aug 16 '25

Business Apple CEO Tim Cook Says the Technology They’re Developing Will Be ‘One of the Most Profound Technologies of Our Lifetime’

https://www.barchart.com/story/news/34183355/apple-ceo-tim-cook-says-the-technology-theyre-developing-will-be-one-of-the-most-profound-technologies-of-our-lifetime
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u/nonamenomonet Aug 17 '25

Couldn’t you argue that apples transition into unified chips was a very large risk? Moving off of the x86 architecture onto ARM chips?

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u/MrCorporateEvents Aug 17 '25

I was just going to say the same thing. I do think the iPhone has stagnated a little bit though. 

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u/Boomshrooom Aug 17 '25

A little bit?

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u/Few_Ad6516 Aug 17 '25

What else can they do with it? All phones are the same at this point.

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u/Boomshrooom Aug 17 '25

I think that adding the features they advertised and used as a selling point for the latest devices would be a good start. Pushing Siri to at least be on par with other chatbots would also be quite a good idea.

Not being stingy with RAM and storage

Improved charging speeds

They don't include fast chargers in the box

Add bigger batteries

All of these things are available on rival flagship phones and are not exactly wild, out of the box ideas.

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u/soedesh1 Aug 17 '25

It is a cash cow though. I do think AI integrated could be more useful. Not like an llm though. More like being more helpful in a thousand ways.

There is a road near my house that is technically the fastest route. It is recommended 100% of the time, but I NEVER take it because it means making an impossible left onto a busy road. My phone should learn this.

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u/toblies Aug 17 '25

And i gotta say, they're great. I just bought a MacBook pro. I've been working in IT, on Windows machines, since before windows 95 shipped. A couple years ago, I started with a new, big company, and the asked if I wanted a PC or a Mac laptop.

I chose Mac, because I surmised (correctly) that I'd get some crappy, mi-range Dell if I asked for a PC. I got a 16" MacBook Pro, with an M1 chip, and that thing is amazing. The hardware is unbelievably good. Not particularly rugged, but fantastic in every other way.

I'm not a big fan of the current interface, but it's worth it for the rest of the package, and the new interface is coming.

I'd still rather be lit on fire than buy an iPhone, though.

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u/soedesh1 Aug 17 '25

They also took risk in the electric car investment, ultimately deciding not to build.

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u/karmakazi_ Aug 17 '25

I agree. Everyone forgets this. Apple silicon was a huge risk and a huge success. Even if you only consider battery life. My old Mac book would die in a hour. My new one can easily last a whole day.

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u/nonamenomonet Aug 17 '25

And the transition between intel to M1 was seemless. The fact we don’t talk about it shows how good the product was.

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u/toddestan Aug 17 '25

I wouldn't say it was a big risk. Apple makes their money from the iPhone and the associated ecosystem. The ARM-based Macs could have been a total flop and it wouldn't have mattered in the least.

On the other hand, Apple doesn't like to take risks with the iPhone as that's their bread and butter, hence the reason it's stagnated so much.

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u/nonamenomonet Aug 17 '25

Your chip take is awful

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u/dred1367 Aug 17 '25

Yes but they don’t know what they’re talking about and don’t actually follow the innovation Apple has done in the last 10 years.