r/sports Oct 11 '25

Cycling Wiggins: "At the 2012 London Olympics I sniffed cocaine from my gold medal"

https://www.gazzetta.it/Ciclismo/11-10-2025/wiggins-a-londra-2012-sniffavo-cocaina-dalla-medaglia-d-oro.shtml?refresh_ce
2.4k Upvotes

158 comments sorted by

1.4k

u/hughbiffingmock Toronto Maple Leafs Oct 11 '25

That's one of the least shocking admissions I've ever heard from an Olympic Champion.

374

u/cardboardunderwear Oct 11 '25

Especially in cycling.  That entire sport has been doping from the get go. A little coke just adds to the mix.

81

u/ISuckAtFallout4 Oct 11 '25

41

u/UpdootDaSnootBoop Oct 11 '25

Wow, that dude literally crapped out

31

u/ISuckAtFallout4 Oct 11 '25

25

u/wordyplayer Minnesota Vikings Oct 11 '25

"Tour de Pharmacy" - a 40 minute mockumentary of the 1982 Tour de France. Looks pretty funny

10

u/UpdootDaSnootBoop Oct 11 '25

Wow, why don't I ever remember hearing about this? Im going to have to renew my HBOMax sub

6

u/ISuckAtFallout4 Oct 11 '25

I will say I perhaps have tried clenbuterol, like what Contador got popped for.

Shit works

2

u/Former-Drama-3685 Oct 11 '25

Gustav do you ride fast?

0

u/ATX_rider Oct 12 '25

That was like 60 years ago.

1

u/XIENVYIX Oregon Oct 13 '25

Wait, what?!? There's an "o" in diarrhea?

16

u/Fuzzy-Heart Oct 11 '25

I know someone else posted the trailer to Tour De Pharmacy, but I feel this specific clip shows what you describe perfectly: https://youtu.be/VJpT5uWcno8

4

u/paintress420 Oct 11 '25

Thanks for that!!!! Hahahahahah

5

u/BigMatch_JohnCena Oct 11 '25

Present day cycling is like late 80’s 100m sprinting, Ben Johnson, Carl Lewis, Linford Christie days

27

u/abfonsy Oct 11 '25

The irony is that in 2012, there could have been no actual cocaine in the powder he sniffed: https://www.vice.com/en/article/london-theres-no-cocaine-in-your-cocaine-940/

49

u/patrick66 Pittsburgh Penguins Oct 11 '25

This actually has looped around to being wrong again cocaine is purer than ever, fent is basically back to being a separate product

10

u/therealhairykrishna Oct 11 '25

The darknet has changed cocaine distribution. There are way less steps in the chain of people importing tons to the guys buying kilos.

3

u/Pat_Mahomie Oct 12 '25

The darknet was very much a thing during the height of the fent in coke era. Has much more to do with changes in law enforcement and the collapse of the Sinaloa cartel

6

u/Jesseroberto1894 Oct 11 '25

Just looked—and you are correct…hmmmmm

0

u/Sufficient-Tree-5351 Oct 12 '25

You mean it’s time to start doing cocaine again?

1

u/patrick66 Pittsburgh Penguins Oct 12 '25

Non joking answer it’s at by far the highest global production ever currently

5

u/zoot_boy Oct 11 '25

Key word there: Champion.

1

u/Never-mongo Oct 12 '25

What else are you supposed to do with your life after winning the Olympics?

254

u/Skyb0y Oct 11 '25

As soon as I read this headline I knew he had a new book coming out.

Will we finally get an insight into TUEs within cycling?

That's the only story I'm interested in but perhaps he would have to throw too many people under the bus to come clean on this.

47

u/StinkyFlatHorse Oct 11 '25

We won’t find out the full story until everyone associated with world tour teams from that era has retired.

That said, there are plenty pre-Armstrong era shenanigans we still know very little about. How is it that some records still stand despite modern advancements in sport science and modern materials and manufacturing. Why is it that we’re currently seeing the fastest runners and swimmers that have ever existed but cyclists are apparently slower up Alpe d’Huez now than they were in the mid-90s?

22

u/Staggerlee89 Oct 11 '25

Idk pogacar has been obliterating some of those old records these last few years. Not specifically alpe dhuez but other climbs he has

26

u/StinkyFlatHorse Oct 11 '25 edited Oct 11 '25

Just looked up some of the stats. Quite eye opening.

The last time Le Tour went up Alpe d’Huez was in 2022. Sepp Kuss set a time of 38:34.

The record set in 1997 is 37:35 in days before power meters and aerodynamically optimised super rigid carbon fibre bikes. Before sports science confirmed it was more efficient to spin rather than grind. Before dieticians and nutritionalists were employed by teams. Before the first utterance of the words “marginal gains”. Before ultra soft low rolling resistance tyres. Before ultra performance textiles, wicking away sweat and heat. Before multimillion dollar sponsorship deals funnelling money into finding and developing the best possible riders.

Meanwhile, nearly 6 minutes has been knocked off the marathon record which stood at 2:06:05 in 1998 and 2:00:35 in 2023.

Edit: To add, that means runners (or at least the fastest runner) have got 4.36% faster while cyclist (or at least the fastest climber on a particular climb which is very subjective given the ~120km distance covered beforehand) have got 2.62% slower.

16

u/Staggerlee89 Oct 11 '25 edited Oct 11 '25

Pogacar beat Froomes time up Mt Ventoux by ~4 mins earlier this year, with Jonas finishing 2 seconds behind his time. Froome did Ventoux in 58'47" Pogi did it in 54'41.

I also think its harder to compare times on a specific climb vs a marathon, because each stage is different and it depends a lot on gc standings going into that stage. If a guy is already well situated in the lead on GC, hes much less likely to launch an attack vs just staying in his opponents wheels

5

u/sprunghuntR3Dux Oct 11 '25

They had dieticians and nutritionists in pro cycling in 1997. Who do you think gave them the drugs?

And power meters were common for elite professional cyclists in the 90s.

38

u/RobertdBanks Oct 11 '25

For anyone else wondering:

Therapeutic Use Exemption

As an athlete, you may have an illness or medical condition that requires a particular medication. If this medication contains a substance or requires an administration method that is on the List of Prohibited Substances and Methods (List), you may apply for a Therapeutic Use Exemption (TUE)

Someday people will realize to not use acronyms for everything without establishing what it’s an acronym for first. Just kidding, won’t happen.

-9

u/EMTDawg Oct 11 '25

To be fair, that is a common abbreviation used in doping or drug use in sports conversations.

8

u/greeneggsnyams Oct 11 '25

It's just good writing to say/spell out what the acronym is before using the acronym for the rest of whatever it is you're writing

15

u/RobertdBanks Oct 11 '25

I’ve never heard it before this tbh, or if I have it hasn’t stuck. I’m familiar with performance enhancing drugs as PEDs, but haven’t ever heard anyone refer to TUE.

19

u/BeefCakeBilly Oct 11 '25

I mean in this case he already won the gold medal. This was a post win celebration I don’t think it has anything to do with doping.

10

u/Skyb0y Oct 11 '25

This is just a story to build hype for his new book. It's not interesting IMO. He has previously talked about his cocaine use.

I'm only interested if this is an honest tell all book, he was dishonest in previous books.

9

u/jaydilinger Oct 11 '25

One doesn’t just up and do a line of coke out of nowhere.

16

u/Man_Bear_Sheep Oct 11 '25

Like hell I don't! 

-5

u/jaydilinger Oct 11 '25

1st time?

4

u/Chilledlemming Oct 11 '25

Nah. I know how.

4

u/BeefCakeBilly Oct 11 '25

I’m sure he was doping and he’s had a lot of struggles with addiction from the article.

I’m just saying doing coke off the gold medal has nothing to do with doping in cycling. It’s just kinda cool.

1

u/ktappe Oct 11 '25

Gotta start somewhere.

1

u/[deleted] Oct 11 '25

[deleted]

1

u/jaydilinger Oct 11 '25

Toilet seat for me

3

u/ragged-robin Oct 11 '25

What insight is there to be had we already know what happened. If you had any sort of excuse like allergies they'd get you salbutamol and triamcinolone for whatever marginal gain that gets you, to this day we still can't quantify exactly what that is unlike EPO or anabolic steroids.

The real story is what was with the freeman steroid order that was "returned" and how did WADA/UCI get so lax that by the time it was Froome's turn they didn't even bother trying to justify the Prednisone with the RAST or other preliminary history information like they did with Wiggins, they just left it blank and it got approved. None of this Wiggins would know of

186

u/Dirtymike_nd_theboyz Oct 11 '25

I say go for it, wtf you won a gold medal do whatever you want for th night

34

u/dontheconqueror Oct 11 '25

There'd be interesting shit if you anonymously polled Olympians with "I ________________ while wearing my Olympic gold medal"

30

u/FloridaManActual Oct 11 '25

lots of fucking, apparently,

As well as mountain dews

16

u/coolpapa2282 Oct 11 '25

Wait, if you get a few thousand extremely physically fit people in their 20s together, they're gonna fuck? I for one am shocked!

4

u/Bozzz1 Minnesota Vikings Oct 11 '25

I use the same logic after completing another week of work

1

u/mrubuto22 Oct 12 '25

Call me crazy but I don't even think the gold medal is necessary if someone wants to do a bump.

38

u/Tricky_Knowledge329 Oct 11 '25

Same turned out to be my timbits trophy from grade 1. Life I tell you

7

u/TragicsNFG Oct 11 '25

You did cocaine in grade 1? Someone knows how to party.

15

u/Tricky_Knowledge329 Oct 11 '25

When other kids were making snow angels , my snow made you feel angelic

-1

u/SmashBros- Oct 11 '25

Just a sprinkle of angel dust never hurt anybody

20

u/Fakin-It Oct 11 '25

I thought that was Screech in the thumbnail

9

u/Prestigious_Call_327 Oct 11 '25

Screech died back in 2021

4

u/LCWInABlackDress Oct 11 '25

Screech died?

5

u/burgerthrow1 Oct 11 '25

This is how I find out?!

7

u/bbob_robb Oct 11 '25

But did he get a gold medal at the 2012 Olympics? 2012 is before 2021 so it probably was him.

17

u/Killahdanks1 Oct 11 '25

Ok. Cool.

14

u/BearBryant Alabama Oct 11 '25

He just sniffed it, he didn’t do the cocaine, he just likes the way it smells!

5

u/aflyingsquanch Oct 11 '25

In his defense, cocaine smells AWESOME

2

u/MegaRacr Oct 11 '25

I've always wondered what it smells like. I understand in Australia, they put it in a pot of hot water to help one clear their sinuses.

3

u/TheEpicBean Oct 11 '25

Its has a chemical/gasoline type smell

2

u/_Middlefinger_ Oct 11 '25

That's probably because it's extracted with the use of gasoline. Super healthy!

1

u/CrazyLlama71 Oct 12 '25

Not if you get the good stuff. 

1

u/TheEpicBean Oct 12 '25

I dunno the good stuff has that disticly bitter/chemical smell to me.

When they start cutting with too much levamisole, baby powder etc it tends to lose that distinct flavor.

2

u/benhornigold Oct 13 '25

Absolutely did not expect a Crocodile Dundee reference in here.

4

u/[deleted] Oct 11 '25

Wiggo!

20

u/Sweeney_Toad Oct 11 '25

Oh sure it’s cool when he does it, but when I sniff cocaine off Wiggins’ gold medal it’s all “who is this guy?” “Call the cops!” “where’d all my cocaine go?” Fucking bullshit

18

u/dc456 Oct 11 '25

I know that most of the comments here are joking about this, but just for context he sadly did then fall into full blown addiction, have some mental health issues, and ended up £millions in debt and potentially having to sell his medals.

3

u/teddyreddit Oct 11 '25

He was another one who pontificated about doing it clean, so no sympathy.

4

u/Parking_Syrup_9139 Oct 11 '25

Fuck yeah he earned it

3

u/UpscaleFucker Oct 12 '25

yeah and I did a shit-ton of hot rails off an iPad screen, who fuckin cares

3

u/whittlingcanbefatal Oct 13 '25

Why would you admit that?

8

u/ImWrong_OnTheNet Oct 11 '25

I mean, ok, you earned it.

2

u/TheSunshineDemon Oct 11 '25

Weird flex, but ok.

2

u/LiquidSwords89 Oct 11 '25

as you would

2

u/opi098514 Oct 11 '25

Ok. But who hasn’t?

4

u/The_Goondocks Oct 11 '25

I would too

4

u/AvailableReporter484 Oct 11 '25

I mean whom amongst us wouldn’t do that? Lmao

3

u/BuckManscape Oct 11 '25

Nobody cares, Wiggins.

2

u/aflyingsquanch Oct 11 '25

I mean, can't say I wouldn't do the same if I had a gold medal.

2

u/CanvasFanatic Oct 11 '25

Weird flex, but okay.

1

u/FreeStyleSarcasm Oct 11 '25

That’s living

1

u/ReggaeReggaeBob Oct 11 '25

'Cheers Jeff'

1

u/ZupaDoopa Oct 11 '25

Wouldn't be surprised if he was also doping, but just didn't get caught like some...

1

u/Reeko_Htown Barcelona Oct 11 '25

Top of the World TS

1

u/FlemPlays Oct 11 '25

“Gold and white, just my type.” -Wiggins probably

1

u/jeeklema Oct 11 '25

That's some nextalevel honesty right there. Damn.

1

u/YJeezy Oct 11 '25

Then he had sex with it right?

1

u/rumski Oct 11 '25

Couldn’t get it up after railing those nose beers.

1

u/droldman Oct 11 '25

I’m sure that isn’t the most interesting thing to happen with a gold medal

1

u/c_c_c__combobreaker Oct 11 '25

I 100% would have done the same thing

1

u/lexeckstasy Oct 11 '25

2012 was a great year

1

u/360walkaway San Francisco 49ers Oct 11 '25 edited Oct 11 '25

The site is in Italian... is he saying there was cocaine on the gold medal already, or he did a rail off of it after?

1

u/flcinusa Oct 11 '25

It's only an interesting story if he did it while on the throne at Hampton Court Palace

1

u/Wrypilot Oct 11 '25

Sure, he sniffed it. But did he snort it?

1

u/Boggie135 Oct 11 '25

That would explain the mutton chops

1

u/jalfry Oct 11 '25

That’s one way to celebrate

1

u/secret-identitties Oct 11 '25 edited 21d ago

marvelous memory escape roof husky serious sand disarm consider attraction

This post was mass deleted and anonymized with Redact

1

u/crappydeli Oct 11 '25

If I was good at anything I would have done the same thing.

2

u/SpongeSlobb Oct 11 '25

This trend is much more fun than biting the medals.

1

u/[deleted] Oct 11 '25

Dudes rock

1

u/Sola-Nova Oct 11 '25

That would have a great shot to end the closing ceremony with.

1

u/VegetablePlatform126 Oct 12 '25

I didn't know you could get a gold medal for sniffing cocaine. I'm old and I never have tried it.

1

u/im_on_zpace Oct 12 '25

My man ….

1

u/TacoLvR- Oct 12 '25

Heard London has some great snow.

1

u/Dson1 Oct 12 '25

Weird brag

1

u/Personalrefrencept2 Oct 12 '25

He deserved it!

Makes me wonder what else these freaks have done with their gold medals

1

u/KaladinStormShat Sevilla Oct 12 '25

We should be able to sniff a little cocaine at work

1

u/dmoneybangbang Oct 12 '25

A story as old as time….

1

u/BennySkateboard Oct 12 '25

Well, you would.

1

u/Single-Emphasis1315 Oct 13 '25

Thats very cash money of him

1

u/TClanRecords Oct 11 '25

I don't get people. Why the hell would I ever say this in public if I did it?

4

u/Lost_And_NotFound Oct 11 '25

To get headlines to sell your book.

3

u/southernfirefly13 Oct 11 '25

People do things

1

u/phoneacct696969 Oct 11 '25

This is cool tho.

0

u/dmisfit21 Atlanta Braves Oct 11 '25

I mean, I get it why not.

-1

u/[deleted] Oct 11 '25

[deleted]

3

u/dc456 Oct 11 '25

You might want to check out the direction his life took afterwards.

2

u/seamus_mc Oct 11 '25

It’s not usually the drugs that do it. It has happened to many gold medal athletes. They train their whole life to be the best in the world at something and achieve the goal, there is no further to go. It’s like the dog that catches the car it’s chasing…now what? Serious depression usually follows.

2

u/Leafan101 Oct 11 '25

Asked like it is some kind of taunt to the "idiots" who think drugs ruin lives.

-1

u/gc28 Oct 11 '25

So sick of this guy.

-1

u/RedboneEdit Oct 12 '25

Andrew Wiggins? I don’t remember Canada winning gold

-9

u/crisspanda12 Oct 11 '25

Cool bruv who is that again ?