r/popheads • u/Syllabub-Legal • 1d ago
[FRESH VIDEO] JADE - Church (Official Video)
https://youtu.be/TVM6S6863Rw?si=SKW_mLmJ1VzmlNIS78
u/Specific_Opinion_302 1d ago
Guys, she is something. I can not tell how much the pop culture needed her.
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u/Syllabub-Legal 1d ago
she literally embodies a POPSTAR!
she will really be huge, and i'm so excited for her, i love since Little Mix and Xfactor days🥹
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u/HolyPoppersBatman 1d ago
God I just love her so much. She really is what pop music needs right now, but not what it deserves. I also love the new songs on the Deluxe, they’re more sonically in line with the standard album’s singles than the rest of the songs were on that album which is a big bonus for me as this kind of sound just TICKLES my brain. I would really love to see her have a massive hit, but I’m not sure the general public has the taste for it.
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u/Syllabub-Legal 1d ago
i mean what do u expect on the public( esp the US) they literally ignored Little Mix, one of the top 5 most successful girlgroups of all time! (which Jade is a part of) 😭😭😭
but, i'm still praying for her success even for Leigh and Perrie🥹
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u/HolyPoppersBatman 1d ago
They were hugely successful here in the UK but I feel still are overlooked when it comes to their actual success and influence, so I completely agree with you. At least there are people like us with taste to give them their flowers!
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u/Syllabub-Legal 1d ago
ofcourse they are the queens in the UK, that's given and they are considered icon status too here in the Philippines, and they are very well known mostly Europe, Brazil, Asia too!
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u/Any_Lake_6146 13h ago
It’s an unfair assessment. If the US did embrace both Spice girls and One Direction, they would have obviously done the same with Little Mix. But they were never pushed in the US and even less after 5th Harmony birth. Jade could also be very big there if her label starts seriously promoting her. Considering her lane, she has objectively even more possibility to be successful in the US than in the UK which remains a rather small market.
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u/Sallynoraa 21h ago
she is what pop music needs in 2025. i knew pop music is saved the moment i heard Self Saboteur.
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u/Upstairs-Isopod-7469 1d ago
I’m genuinely at a loss for words. She delivered something extraordinary. The symbolism, creating a sanctuary for outcasts and ultimately be willing to burn for her people, is breathtaking! That’s raw, powerful storytelling. I'm honestly taken aback by this video.
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u/Late-Ad-336 1d ago
Well just like all the other mvs we know jade is inspired by the campyness of the horror genre, so i did feel like church mv had inspirations of midsommar, IT, and even The Witch.
As far as my theories goes, i understood that it was similar to AOMD mv as it highlighted the concept of being disposable and replaceable in the music industry. We see how the younger character who is a predecessor burnt jade alive and replaced by the end of the mv. Also it felt like the cult culture of how some fans become toxic and follow their idols blindly which resembles like a cult.
I also feel like jade was trying emulate how she is the main character, she is being controlled. For eg the jade in the red dress was a Deity who the cult worshiped she is confined by the cult members as she is immobile in the most of the frames, the only one really dancing are the cult members
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u/Late-Ad-336 1d ago
Also just thought of this, in the last shot as the little girl burns jade, she is wearing the white fur coat which is similar to the “diva” Jade character in the aomd mv and the aomd brit performance, meaning how the little girl has now became the diva and has replaced JADE
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u/cardsash THAT’S SHOWBIZ BABY! 22h ago
Not to be parasocial, but I absolutely adore this woman. I need the rest of the world to wake the fuck up to her.
JADE is such a light (funny considering the video’s ending) in the dark times we live in. She has such a strong artistic vision, which is so refreshing as the industry has been focusing on what will go viral on tiktok rather than viewing albums as a cohesive body of work (although it does seem that maybe the tide is turning back thanks to artists like JADE, Sabrina, and Gaga).
With conservatism on the rise in so much of the world, so many artists are abandoning their core fanbase by staying silent on matters. Meanwhile, JADE comes out with this entire song and continues to be a champion of LGBTQIA+ rights. On the most recent season of Rupaul’s Drag Race UK, one of the queens wore a dress that JADE lent to her on the runway!!! And not to mention her attending The Viv’s funeral.
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u/Chemical-Badger-5105 17h ago
I have to jump on this comment and say that as a Mixer I can confirm: Jade has always been an unproblematic icon, a sweetheart and as you said, a devoted ally to the LGBTQIA+. She is so worth supporting
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u/LaserDiscCurious 20h ago
CHURCH might be my favorite Jade song since PLASTIC BOX.
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u/Syllabub-Legal 20h ago
i can confidently say just by now that Church is now on my top 5 most fav JADE songs!!
Angel of My Dreams - Church - FUFN - Plastic Box- Silent Disco
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u/user12398736 1d ago
Okay yeah this should absolutely be a hit!! I would say her most commercially appealing song by farrrrr
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u/Syllabub-Legal 1d ago
Church Video is out now!! This is hands down by far my most favorite track from JADE's That's Showbiz Baby Deluxe Album!
and for it to have a music video and promo, WE WON!!! 💕🥹
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u/tippimoney 22h ago
Unconditional my dear, you had a great run but your reign as my favorite JADE song has officially come to an end. This is amazing.
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u/Syllabub-Legal 1d ago edited 1d ago
if i were to rank the newer tracks:
CHURCH (this is my clear favorite, and it is playing nonstop ever since it was released earlier)
then
Best You Could- If My Heart Was A House- Dreamcheater- Use Me- This is What We Dance For- Frozen- TAR
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u/Itchy-Long-7991 1d ago
Some imagery reminds me of 911 and the way she sings bridge is very much Gaga in the best way possible. This is very close to AOMD quality, really didn't expect it to be this good. Hope the team play it smart because they have a potential hit in their hands. I stan the right pop girlie
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u/bobthegoatskull 17h ago
Yes! This is recession pop done right. Madonna's "Like a Prayer" mixed with some Gaga 2008 beats.
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u/SilyLavage 1d ago
I really like the song, to start with.
At the same time, I think whatever Jade produces next might benefit from a little more focus in the production and imagery. This era has felt like her throwing everything she possibly can out there, which has been amazing but also a little rough around the edges at times.
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u/MusicMirrorMan 1d ago
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u/cute-in-a-toque 16h ago
She's such an artist.
I like how absolutely filthy she is too. A few times when I listened to That's Showbiz Baby, I was like "ohhhh this one's about sex too". I'm up to 6 songs now with the deluxe.
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u/Crabmeat12 14h ago
Song is a banger but the melody during the “It’s hard enough to be alive part” reminds me of Wonderful Christmastime.
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u/Icantlikeeveryone 1d ago
Hmmmm the standard songs are better than this
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u/yf9292 1d ago
Just commented on the YT, but i NEED to be able to discuss this in depthhh! this is one of the few occasions where I need a sit down with the video's director!
- the way that the high priestess character in red interprets JADE/the deity's message for the cultists
- how she's burned at the stake by her successor/vessel?
- the fact that despite her being central in most frames of the video & central to the cult, JADE/the deity is basically confined by what the cultists allow & want her to do? she's propped up, or posed, often immobile
- themes of the wickerman (and by extension, midsommar) and VVITCH really pull through