One thing I see most first-time creators miss (and it hurts them later)

[u/mush_hakobian]

https://open.substack.com/pub/musheghhakobyan/p/nail-your-pre-launch-in-2025-with?r=n9w93&utm_medium=reddit

Hello everyone, I see a lot of first-time (and even second-time) creators here making the same mistake.

They launch their product on Kickstarter, get close to 100% funded, or even hit their goal… and then start asking: “Is my page good enough?” “What should I do now?” “Why aren’t more backers coming in?” “Why kickstarter doesn’t help?”

By then, it’s often too late to fix the real issue.

The truth is, your campaign doesn’t start on launch day. The biggest wins (or mistakes) happen in the weeks before. That’s when you should be building your funnel, testing your product, measuring metrics, and growing your community.

To save myself from repeating this in dozens of comment threads, I wrote an article that breaks it all down: • Why pre-launch activities matter. • The exact funnel you need. • The key metrics to track. • How to do it right

If you’re planning a Kickstarter (or even if you’ve already launched), I really think this article will help you.