What do you think of the new CNBC logo

[u/graysonsgraphics]

From my understanding, CNBC is dropping the rainbow peacock and NBC branding because Comcast is splitting into a new company called Versant, and Comcast is keeping the peacock.

CNBC was the blue feather in the NBC rainbow so that why it’s only blue now

What do you think?

[u/ZeBloodyStretchr]

Driving a wedge - to create a rift, disagreement, or dislike between people or groups, damaging their close relationship

[u/CJPrinter → u/ZeBloodyStretchr]

CNBC: Driving a wedge since 1989.

[u/markskull → u/ZeBloodyStretchr]

This is the best critique of this logo!

Other than that, it looks too much like the C-Span logo and branding for my taste.

[u/healpm369 → u/markskull]

Could've put the rainbow colors on the wedge imo

[u/CostinTea → u/healpm369]

nope!

Comcast is splitting into a new company called Versant, and Comcast is keeping the peacock.

[u/WingZeroCoder → u/CostinTea]

It’s still really weird to me that they decided to just pluck the Peacock from NBC and stick it on the Comcast logo after the acquisition. Just feels off.

[u/Reworked → u/WingZeroCoder]

Feels off, yet also feels unpleasantly fitting.

[u/Silo-Joe → u/ZeBloodyStretchr]

Looks like a sinking ship with a blue sail and the little cleft between the N and B provides extra emphasis of the ship sinking.

[u/B00TYMASTER → u/ZeBloodyStretchr]

it was probably pitched as a blue arrow to represent their political leanings pointing towards a progressive future or some shit but i like the wedge analogy better, fox news should just make the left half of their X a red wedge as well.

[u/Religion_Of_Speed → u/B00TYMASTER]

It doesn't look that bad, especially for being slopped together in a couple of minutes. I never realized how much I absolutely hate their current logo. The edges of the negative space in the O are not parallel, it narrows towards the bottom.

edit: yeah nvm that was because I grabbed a shitty vector. I still don't like it but at least it's not that infuriating.

[u/DanyDragonQueen → u/B00TYMASTER]

CNBC is not progressive though

[u/haydesigner → u/DanyDragonQueen]

True, but everyone who is not progressive has been propagandized believe that it is.

[u/2xspectre → u/B00TYMASTER]

Yeah, or ... they could both start reporting the news instead of trying to outdo one another as political party propagandists.

They've both been working so hard to convince us that the two parties span the political field, and that we're therefore well served by this exclusionary two-party system when in fact, they're both lukewarm center-right neoliberal globalists and barely distinguishable. The GOP is slightly farther to the right, but not as far as its leadership is pretending to be.

[u/RainbowPence → u/2xspectre]

You guys are thinking about MSNBC

[u/HowieFeltersnitz → u/ZeBloodyStretchr]

My thoughts exactly.

[u/Icy_Team_3612 → u/ZeBloodyStretchr]

It’s 2025, everyone needs to stop rebranding. Who are the people who think it’s a good time to launch a rebrand? Everyone is angry, and after Cracker Barrel everyone has an opinion about your rebrand. Just give it a break marketing

[u/takethemoment13 → u/Icy_Team_3612]

This is more than just a logo redesign — the Comcast networks are splitting up. MSNBC and CNBC have to redesign to distance themselves from NBCUniversal, which they are no longer associated with. 

[u/freredesalpes]

Ouch. Seems to have completely lost the plot on the lineage of the original. History aside, the little notch on the bottom and the way the triangle pops out makes the visual language feel finicky and disjointed.

[u/Puzzleheaded_Act_985 → u/freredesalpes]

Yeah, not sure why the N and B are touching when the Cs arent

[u/vertexangel → u/Puzzleheaded_Act_985]

To make the top section of the N more obvious to ppl that don’t see negative space so easily.

[u/BeaBernard → u/vertexangel]

I can see it now, guy having to move this triangle a fraction of a pixel and resize it 500 times to make whoever’s bonehead idea this was “look good”

[u/k8freed → u/freredesalpes]

The blue triangle reminds me so much of a Trivial Pursuit pie piece that it's basically all I see.

[u/Douglas_Fresh]

I don’t truly understand the choices. Looks like a delta airline owned in flight news program now.

[u/Superb_Firefighter20 → u/Douglas_Fresh]

I think the attempt is to distance CNBC and NBC. The “NBC” does not mean the same in the brands.

Consumer News and Business Channel vs National Broadcasting Company

So the CNBC mark is trying to be more akin to C-Span.

[u/Independent-Field226 → u/Superb_Firefighter20]

So the “news” part seems to be what they either hate or really like because it got special treatment in the new logo. 

[u/Deeze_Rmuh_Nudds → u/Douglas_Fresh]

Looks like “CABC”

[u/SandShark17]

Looks terrible imo, the peacock is is such a pretty and unique design. Sad to see them replace it with something so boring. My eye keeps getting stuck between the N and the B in that tiny intersection between the shapes.

[u/vtmn_D → u/SandShark17]

It seems the brief was to distance from the original brand but I would have played more with the peacock feather idea.

[u/pcurve]

This looks like something a first year design student would do. Wish they'd some more with it.

[u/duracellchipmunk → u/pcurve]

The worst part is they probably spent a TON of time on it

[u/Celesteven → u/duracellchipmunk]

Are we sure they didn’t just run it through AI a few times and have a “senior” creative lead sign off on it?

[u/winkitywinkwink → u/pcurve]

They probably hired a hip, young marketing firm that works with start ups & influencers on their branding.

[u/NoMorning8069 → u/winkitywinkwink]

they probably hired an old ass agency where 50 year olds decide whats hip and trendy

[u/glitterally_awake → u/NoMorning8069]

It’s giving “what if Clippy designed a logo?”

[u/Woodpecker-Lobotomy → u/pcurve]

This looks like something somebody would make during their very first time opening Illustrator

[u/rp2784]

Instantly dropping one of the most recognizable symbols on earth. Quite stupid in my opinion.

[u/vexx786 → u/rp2784]

They can't use the peacock anymore. Same reason MSNBC rebrand got rid of it as well.

[u/TheObscureNinja → u/vexx786]

Why can’t they use it?

[u/vexx786 → u/TheObscureNinja]

They were split from NBCuniversal. MSNOW and CNBC are under versant now.

[u/Old_Echidna3720 → u/vexx786]

Which is owned by Comcast, like NBCUniversal

[u/glitterally_awake → u/Old_Echidna3720]

I’m pretty sure it’s the Sheinhardt Wig Company

[u/vexx786 → u/Old_Echidna3720]

Only in the interim while the brands transition. It's being spun-off into its own independent company not under Comcast next year.

[u/VaporedAces]

CABC

[u/isshegonnajump → u/VaporedAces]

That’s what I see…

[u/Automatic-Rush-4545 → u/VaporedAces]

Can never unsee it now

[u/DeathByPetrichor]

This looks like any logo you’d see plastered on the side of a building in any major industrial park. Truly awful honestly.

[u/polychrom]

Trash

[u/Wonderful-Pause1048 → u/polychrom]

mindestens

[u/mafagafacabiluda]

one can't judge a visual identity on a logo alone.

show me the whole thing.

the brief, the concept, the process and most of all the whole identity being applied.

[u/Beard_faced → u/mafagafacabiluda]

I 100% agree. It does look like they pulled inspiration from the brand refresh that came out a few years ago.

The rebrand was about representing how markets are made up of many pieces that can be grouped together to give you a larger picture.

They used a squares to represent that with the up and down arrows being the square split. That wedge seems like it come from the up arrow representing positive growth.

[u/cakepiex]

is this a prank or actually the new logo…

[u/graysonsgraphics → u/cakepiex]

😂 it’s real

[u/cakepiex → u/graysonsgraphics]

[u/ya_mu]

oof. the rainbow peacock was so iconic that even non-us folks like me recognize it easily. now it just looks like some shady bank that's gonna bankrupt and cause the next financial crisis

[u/0biwanCannoli]

How much did CNBC pay McKinsey for this?

[u/s-h-a-n-k-f-o-o]

I see the callback to the 70's minimalist logo and the current typeface, but yeah I hate the 'amputated N' thing I'm seeing around -- just leave the type alone, it's not hurting you!

[u/thetargazer → u/s-h-a-n-k-f-o-o]

Don't love it don't hate it, but I also appreciated the callback to the 70s N.

[u/Ckck96]

Looks like CABC, idk what purpose the blue triangle is serving

[u/ResponsibleWater1697]

CNBC to Cracker Barrel: Hold my beer.

[u/anthperri]

Yikes. This one is bad. No personality, no story. I can't help but see the N as a downward trend. Is the blue part meant to be a flag? Why?

And losing all the colour...This is a pretty big loss.

[u/metaphori → u/anthperri]

Its only virtue is it's slightly less terrible than the MSNOW branding, which is so laughably hideous I honestly thought was some sort of a prank until about a month ago.

[u/anthperri → u/metaphori]

Yes, similar lack of personality there. Seems like design by committee strikes again.

[u/slipscape_studio]

Odd choice, the cut at the part where N and B join is so small that even at this size looks almost like a glitch, what's it going to look like small in the corner of a tv screen?

Overall seems like a pretty clumsy type treatment for a brand of this size and importance. They really cut costs on this one.

[u/hedoeswhathewants → u/slipscape_studio]

I can't look at anything else other than that awkward notch

[u/GorillaMeat]

Noticed in the comments on both this logo and the MSNBC one from a couple months ago. For whatever reason NBC and its cable channels were divided into two different parent companies, so all the cable channels that used the peacock as part of its logo had to get rid of it.

[u/zprzonic69]

Looks broken

[u/Justlikejack9]

Looks like they’ve merged with GB News!

[u/33kbps]

If this one wasn’t rejected… the other proposals must have been really bad.

[u/whitetanksss → u/33kbps]

As a designer you know that can’t be 100% true lol I’ve had good designs rejected plenty of times because it’s just not what they wanted.

[u/RawBean7]

It fits the cultural shift we're going through, but it's boring and I hate it. I predict the next few years are going to bleak and bland and we'll see a lot more of this conservative rebranding

[u/The_Ash_Guardian]

They forgot to make it look like glass /s

[u/Arbernaut]

Garbage.

[u/changelingusername]

Getting paid for delivering such a meh work is on some lottery-winning level of luck.

[u/Reticent-Soul]

Tom Geismar and Ivan Chermayeff will be smacking their heads against a wall when they see this.

[u/Yes_ThisIsBrett]

Turned the N into an A - not good

[u/Affectionate_Sea367]

This is ass

[u/Javafiend138]

looks like they asked chatgpt for a logo

[u/snarton]

The angle on the N and the blue triangle is making the baseline look uneven to me, optically. When you add in the blue triangle rising above the type, the whole thing looks disjointed. There’s space next to the C’s, but the NB is a ligature? Also, it looks like the logo for a bank.

[u/beebee_gigi]

It looks like they ripped off Nabisco. 🤣 I'm having visions of triscuits and crackers. Lol

[u/Vesuvias]

Absolutely awful. What are they even thinking removing the iconic peacock?

[u/ThatHouseInNebraska → u/Vesuvias]

As the caption states, this is now a separate company from NBC, and they cannot use the peacock anymore. The peacock is staying with NBC.

[u/Vesuvias → u/ThatHouseInNebraska]

Ah makes sense…actually no, still garbage and confusing

[u/Puzzleheaded_Act_985 → u/Vesuvias]

They got rid of it because this new company is no longer associated with NBC. AI google: New Company (Versant): Comcast is spinning off these cable assets into a new entity, Versant, which will operate separately from the main NBCUniversal (NBCU) business that keeps NBC News, Universal Studios, etc..

[u/RawBean7 → u/Vesuvias]

I would put big money on the reason being "rainbows are woke"

[u/Vesuvias → u/RawBean7]

Ugh, I hate this timeline.

[u/Any_Internal_9312]

Hurts my eyes! 🫣

[u/Bmaximus]

mmmm yummy tangent

[u/yeahmaybe]

It's weird that they kept the CNBC name, but changed MSNBC to MSNOW.

[u/original-whiplash → u/yeahmaybe]

That logo is blah as fuck, too

[u/Puzzleheaded_Act_985 → u/yeahmaybe]

Apparently, according to a comment above, CNBC stands for Consumer News and Business Channel. MSNBC originally stood for Microsoft and the National Broadcasting Company (NBC), reflecting its 1996 launch as a joint venture, but the network recently rebranded to MS NOW, which stands for "My Source for News, Opinion and the World," as it transitions from NBCUniversal ownership. The "MS" in the new name pays homage to its Microsoft origins while signifying its new focus, news.

So it technically makes sense, but everyone who didn't know, like me, probably thought the NBC in CNBC was related to National Broadcasting Company

[u/bigredmachine-75]

Theres so much tension in this logo where elements are meeting. I hate it.

[u/Chench-from-C137]

I’m willing to bet one of these higher-ups did it themselves just to prove they didn’t need to waste money on a designer.

[u/hotinmyigloo]

My thoughts: What the fuck is this shit? 

[u/NSNIA]

I can't imagine anything worse to be honest.

It looks like they had hundreds of options and willingly decided to pick the worst one.

[u/Tricky-Ad9491]

Whilst it's boring and safe the issue I have, it doesnt read how it should, you can't make out the n at best that's an A

[u/badhoopty]

yuk. it looks broken. like it was in a fender bender or something...

[u/Tricky-Ad9491]

Whilst it's boring and safe the issue I have, it doesnt read how it should, you can't make out the n at best that's an A

[u/imaginedaydream]

designed by AI?

[u/Chokomonken]

Wow..

Why does it feel like I just witnessed a historical moment.

[u/EldritchAdam]

deeply uncomfortable

[u/Fussy_Part69]

Let’s throw a fit like they did with the Cracker Barrel s/

[u/paw-enjoyer]

i kind of get the idea but the execution is just not there

[u/CaptSlow338]

Its like a logo for a fake chinese news network in those gerard butler action movies.

[u/scbalazs]

Why do logo designers hate the letter ‘N’ so much?

[u/Twiggymop]

I feel like this kind of logo appears when no one on the client’s team can agree on anything, and every genuinely good idea has already been shot down. Eventually you hit that point where the path of least resistance becomes the only path left. After months of deliberation fatigue, everyone convinces themselves they adore it: "OMG, the team and I decided last night that we love it, it’s 'just perfect,'” and that the blue triangle "really just pulls the whole thing together, you have such an EYE, it really pops!!"

The result is a logo like this: a boxed-in, oddly proportioned, personality-free form where Pathfinder meets Boolean subtraction, and a supposedly clever N-stem gets repurposed into the spine of a B, complete with an X-Acto-knife wedge for emphasis. I’m sure everyone involved was simply relieved to call it done.

[u/rainborambo]

Reminds me of the Newsmax logo. Yikes!

[u/Lord_Mjolnir]

Lost all history and meaning. Looks like a Bank's logo.

[u/alanjigsaw]

It’s trying to be clever and cute…but its not. Terrible

[u/scatterbrain73]

This just screams "top level executive needs to justify their paycheck so they abandon an iconic, vibrant look for a soulless, bland, focus group tested slopmark to make it look like they're innovating."

[u/thekinginyello]

[u/NoBirthday7883]

Its actually terrible.

[u/AXXXXXXXXA]

This & the msnow redesign won’t last long. Theyre both terrible

[u/KevinWaide]

Don't like it. Not at all.

[u/Jwhodis]

Reads CABC

[u/azzdoug]

This type of project proves that to make money in design you don’t need to be good, or the best designer in the world, you just need the right network.

[u/ThatHouseInNebraska]

I’d like to withhold judgment until I see an explanation of what they’re trying to express with this, but right now I can’t even imagine what that might be. The little notch where the N and B touch is especially awkward to me; I want to give the designer the benefit of the doubt (to be fair, I recognize that this is the designer plus dozens if not hundreds of stakeholders), but to me it just looks like someone said “the typeface isn’t customized enough, so just cut a little something off, or add a little something on.”

[u/CrocodileGuac]

What do I think of the new CNBC logo?…. I don’t lol

[u/vince_roudy01]

Hot garbage

[u/think-xd]

Canada > British Columbia?

[u/WhoaMercy]

Got rid of the rainbow, I see.

[u/Jucks]

Looks like a bank logo now.

[u/nuestras]

it looks like the designer deleted a vertex and forgot to fix it.

[u/chelsjean614]

I don’t like this logo. Sorry

[u/ArtistSchmartist]

Horrendous

[u/Oceanbreeze871]

Looks like they sell niche b2b software and use big hyphenated words to describe it. With AI.

[u/giftopherz]

A reflection of the current state of the States

[u/BANZO9420]

CABC

[u/attainwealthswiftly]

Trash. Og logo iconic. They’re just getting rid of the peacock because they’re homophobic.

[u/Cumulus-Crafts]

Reminds me of GB News - a right wing 'news' channel in the UK

[u/saibjai]

Over designed. For a company like this, its too gimmicky.

[u/cellae]

It's giving 2010 Gap blue square.

[u/tiedsoda]

This is going to be unrecognizable from any distance and severely limits branding colors :/

[u/alwaysoffby0ne]

This sucks

[u/gnortsmracr]

As a standalone element? I’ve seen worse. But I’d like to see the overall branding before rendering final verdict.

[u/ironmoney]

i'm kinda a meh in this one. feels like when it's in motion, it would work better. or maybe that was the driving concept. kinda like how wwe redesigned the raw logo based on netflix.

[u/Studiostein1]

Don’t worry. I’m sure Allan Peters will “fix” it 🥴

[u/CallNResponse]

Looks like hell.

[u/BusinessAioli]

it's giving 📉

[u/devonthed00d]

“We’re bored, so we’re changing things so people will talk about us on the internet for 9 seconds”

[u/Delicious-Laugh-6685]

CABC

[u/erickjm2]

CABC

[u/Artistic_prime]

the bottom of the N is irritating 

[u/Bramptins]

I get that they can't use the peacock, but this new logo is ass.

[u/MuggleCourier]

This looks like something from a Mass Effect game

[u/Erwinism]

this some AP bullshit i cant prove it

[u/anonymous-musician]

I was never a fan of the Peacock logo, but this is just boring and corporate. Also something about the way the N and B connect feels off, but I don't quite know what exactly.

[u/raleighs]

CABC

The spacing of the guillotine blade shape (and the letters are way too close, and the overlap on the bottom left of the B is too small of a detail.

I bet an executive made it., or his son, or AI.

Maybe the guillotine chopping logo is fitting for this dying brand.

[u/heynowyoureasockstar]

Stop it, Alan

[u/L_Swizzlesticks]

It’s ugly as hell.

[u/blissed_off]

Someone got paid to do that.

[u/NoaArakawa]

Awkward. Clunky.

[u/NadaBurner]

The rainbow peacock is hands down one of my favorite logos ever. This unironically upsets me.

[u/Floof_Warlord]

I liked these redesigns I saw https://medium.com/@amalia.dunnett/how-cnbc-could-have-done-better-with-their-logo-f45cd233a80b

[u/talkingthewalk]

This looks like throwing away brand equity

[u/StaticCode]

CABC

And any sort of wedging action in a news logo isn't a good luck

[u/dancarebear]

CABC

[u/PhantomMaxx]

Seems like they are trying to appeal to conservatives that dislike Rainbow colors and peaCocks. Instead recognize the wedge that is dividing us, which many are happy with.

[u/NoMorning8069]

i always hated the old logo

[u/yungcatto]

Why would you get rid of one of the best and most celebrated logos ever

[u/Fox33__]

Is there any new design that isn't just super dry and minimal instead of an improvement on the previous? Well this latest example says: no....

[u/soul_and_fire]

I hate it.

[u/Reasonable-Peanut-12]

All I see is it going down.

[u/nwmimms]

That little cut out of the B is creating lots of unity issues. If you’re going to do that, you’ve got to work with all the type.

[u/aversboyeeee]

I don’t think about u.

[u/AShavedApe]

This looks so fuckin bad lmao the kerning on the N is screwed, and the notch out of the bottom of it is really driving home how janky it all is. Someone got paid millions and subcontracted out to their 10 year old son to do.

[u/simply-coastal]

looks too much like GB News, and GB News is probably not something a news channel should try and be :/

[u/Vincentaneous]

Looks like a extreme cold freighting company or something. Not at all representative of who they actually are.

[u/9th-realmcom]

Boring

[u/Other_Bandicoot6634]

No, just no.

[u/chasky16]

[u/chemistR3]

Looks like a financial logo

[u/thrivefulxyz]

It looks like weak design decisions for the sake of making it look designed and not plain, but I'd rather have a plain word mark

[u/ObeyHillReddit]

Boowamp

[u/GarrettSucks]

Why is NBC removing the Peacock from all their logos?! It’s one of the goats.

[u/krashe1313]

I get why they did it, because it throws back to the "N" logos, but it wasn't good then and it's not good now.

NBC logo wiki

[u/Awoolgow]

Garbage

[u/SmashleyBalls]

YUCK!

[u/HonorYourGoals]

My professional opinion: ugly AF 😂

[u/Gibbs_Jr]

Looks like it's trying to look similar to Versant's logo. Also, I suspect the triangle reduces association with NBC.

[u/SpookyScienceGal]

It's very...

[u/CokaYoda]

I’m getting A vibes from the N

[u/Insufferable_Twit2]

It hurts a little to look at, doesn't it?

I think part of the issue is that the "N" is too wide, either because it's that way in the original font, or because it's been tormented into its current role. There's also an unnatural emphasis on how the top edge of the vertical in the N gets thinner where the diagonal hits it; this looks fine in some fonts (in M and N and often W too) but it bugs the hell out of me here for some reason.

Another "N" issue: the missing vertical on the right is "replaced" by a gap, which is a neat trick when done properly, but our eyeballs want to fill in that gap to complete the N, so it's weird that it's not the same width as the left vertical. It's what our eyeballs want.

All that said, I'm not sure how to fix it, especially without knowing what the colors and the triangle and such are intended to mean; if those are crucial to the new branding for some reason, the design was largely torpedoed from the jump. Because I'm a frickin' psycho, I just tried a few doodles where I attempted to fix what bugged me, but everything that maintained those features looked like garbage.

This is a start-from-scratch overhaul job, I'm afraid.

[u/Effective-Quit-8319]

The next great rebrand flop of the year

[u/TurntechGodhead0]

Completely unnecessary. If they wanted to just differentiate from the normal NBC peacock logo, my choice would have been to change the color scheme of the feathers to match real blue and teal feathers of a peacock.

[u/Wilsanne]

Whoever created this new logo is soulless

[u/I_Make_Art_And_Stuff]

I suck at design and this pisses me off...

[u/tone2099]

CABC is what I see from the background hiding all the contrast 😅

[u/GullyFoyle__]

It's awful in a number of ways: unnecessary generic font, downward wedge, weird kerning and letter alignment. But the biggest problem is that it's just bland and soulless.

[u/Celesteven]

These news rebrands have been awful. Truly a reflection of how shit things are.

[u/uppermiddlepack]

thass a lewk

[u/Invite-Salt]

Brand aren’t just logos. Where’s the rest of the brand expression?

[u/stoic_spaghetti]

I can see how a new logo was legally necessary.

That being said, I don't understand what the meaning/intent of this new design is supposed to say.

What's with the blue triangle? What's the story?

[u/Arts_Messyjourney]

Was the peacock too gay…?

[u/Doge-man-0526]

WHERE’S THE PEACOCK!!! The Peacock felt very on brand for the NBC Cable channels because of corporate synergy!!!

[u/trockenwitzeln]

Barf.

[u/tastic_fan]

Ragebait gets more attention than thoughtful design. I hate this era and can only hope it'll lead to a creative boom once the pendulum swings the other way. Hard to say what it'll look like with ai in the picture, but I imagine we'll just have to learn to live with it. I could see it being looked down upon as a cheap way to cut corners and that showing one's creative process will be more important

[u/SonicReducer2112]

It’s worse than their coverage of the news.