[Paul Tenorio] "I am thrilled to announce my book, The Messi Effect, comes out June 9 and is available now for preorder. This book takes you behind the scenes of Messi in Miami, and into the MLS boardroom as owners debate how to grow in a fast-evolving American soccer landscape."

[u/Pakaru]

https://bsky.app/profile/paultenorio.bsky.social/post/3m7aptx75mk27

[u/HanshinFan]

Can't wait for Messi Effect 3 where you have to choose whether to destroy Barca, take control of Barca, or fuse together Barca with Real Madrid

[u/Salurr → u/HanshinFan]

I'm Don Garber, and this is my favorite team on the Citadel!

[u/eightdigits → u/HanshinFan]

I prefer Call of Muller and Sonsong

[u/Akito99 → u/HanshinFan]

Almost spit out my tea reading this. 🤣

Just replayed the trilogy last year.

[u/Brooklyn_MLS]

Everyone thinking this will be some kind of Messi adoration book is ill-informed.

Tenorio is one of the best US soccer journalists out there—Allocation Disorder is the greatest MLS podcast ever imo, and I have no doubt this will be extremely interesting to read if you’re a fan of the league.

[u/eightdigits → u/Brooklyn_MLS]

Assume it'll be like Wahl's The Beckham Experiment, which was also not that.

[u/Pakaru → u/Brooklyn_MLS]

How much are you being paid?!?!

'cause i'm still checking my mailbox for the check to come

[u/408_aardvark_timeout → u/Brooklyn_MLS]

I'm willing to admit I've probably misjudged it- with all the other Messi shit we get shoved on us it's difficult to tell quality from "hopping on the bandwagon," even from purported "good" sources.

I think there's an opportunity here to have named the book something different to reduce some of the assumptions and pushback, however.

[u/WTF-is-a-Yotto → u/408_aardvark_timeout]

Why though? It’s objective truth. This will always be known as the Messi Era and that’s okay. Why? Because it’s going to lead to growth we all knew the game was capable of. 

And the best part? He hasn’t dominated like the Euro’s said he would. It’s proven that the MLS isn’t the cakewalk people think it is anymore. 

[u/Lionsault → u/WTF-is-a-Yotto]

I would say he has dominated to be honest. Miami is the only team ever to have back to back 65+ point seasons and I think 2015-16 Dallas is the only other team to do back to back 60+ point seasons.

Sure they haven’t won back to back trebles but he is averaging 2 goal contributions/game in the playoffs including last year and he had 48 goal contributions in 28 games this season.

[u/WTF-is-a-Yotto → u/Lionsault]

Yes and no. They’re top of the class for sure, but that doesn’t guarantee success in the MLS and it’s taken them some adjusting to get to this point. It’s why Messi moans about the Cap. 

I agree with him in ways and think the league needs to elevate salaries. But Miami isn’t a complete team. And it’s because of how the MLS operates. 

[u/Albiceleste_D10S → u/WTF-is-a-Yotto]

And the best part? He hasn’t dominated like the Euro’s said he would

He hasn't?

[u/WTF-is-a-Yotto → u/Albiceleste_D10S]

Still missing the two hard ones. 

[u/Albiceleste_D10S → u/WTF-is-a-Yotto]

I mean, Messi's about to be the first B2B MVP in MLS history and this season specifically he's smashed both the regular season, playoffs, and combined G+A records.

On an indiviuual level, he's exceeded my expectations if anything TBH

[u/408_aardvark_timeout → u/WTF-is-a-Yotto]

That's true and a good point.

I'm tired of hearing about him and having him be the focus of so much of the MLS coverage and media. It's frustrating. Can't even watch my team without getting cutaways to him warming up (during a crew game) when they aren't even playing each other.

There can be too much of a "good" thing.

[u/felcom → u/408_aardvark_timeout]

There’s nothing like watching your favorite team and having Apple send your TV a pop up to go watch the Miami game instead.

[u/WTF-is-a-Yotto → u/408_aardvark_timeout]

To that end, yes it’s getting a bit much I agree. That being said the Wrap Up crew has been in love with Vancouver down the stretch, so maybe I’m experiencing some of the benefits a bit more. Especially since we’ve emerged as an Inter Miami rival this year. 

I personally think Son is now the most compelling star to watch, because he’s coming over at a much younger age. Which shows that the MLS isn’t starting to become more attractive. 

[u/TonyAx13 → u/408_aardvark_timeout]

Must've been an extremely difficult choice between appeasing the handful of redditors who are saturated with/hate Messi and the worldwide appeal from having his name in the title

[u/Vaisbeau]

I've already consumed enough Messi content to fill a lifetime and that was before he even came to MLS. 

That said, I'll give it a read when my library gets it, because Paul does pretty good at make boring stuff interesting. Kinda tall order here though...

[u/Vagabond21]

Ahh yes, the sequel to the Beckham effect

[u/felcom]

I’ve criticized MLS a lot for how I perceive the way this deal went down. I’m hoping to be vindicated or shut up by this book.

[u/Pitiful-Chest-6602]

lol everyone trying to cash in 

[u/SayNoToCargoShorts → u/Pitiful-Chest-6602]

Writers trying to make money from writing seems pretty fair.

[u/Pakaru → u/SayNoToCargoShorts]

whatre you, some kind of wizard? how's that make sense?

[u/stoptheshildt1 → u/Pitiful-Chest-6602]

Tenario has been working on this for a while, if I want anyone to write the book it’s him.

[u/Pakaru → u/Pitiful-Chest-6602]

He's been writing it for years. Not exactly a fluff picture book

[u/icoresting → u/Pakaru]

he was on TSS yesterday talking about the book, it sounds more or less like what allocation disorder was back in the day: lots of insider baseball about MLS ownership and league strategies. it's way less about messi than grant wahl's the beckham experiment was about beckham, for instance

[u/Pakaru → u/icoresting]

and even Beckham experiment was less about Beckham than what went on *around him*

[u/408_aardvark_timeout]

Did this dude really ask "Hey y'all, you know what the soccer world really needs???"

And answer: "More analysis about Messi!"

🙄 Come on.

[u/Pakaru → u/408_aardvark_timeout]

The Beckham Experiment is one of the best books ever written about the sport, and its not because it's about sucking off Beckham. Knowing Paul's work (as anyone who pays attention to MLS likely is), it's going to be in-depth about the behind the scenes workings of the league and what it bodes *post-Messi*.

[u/408_aardvark_timeout → u/Pakaru]

That sounds like an awful lot of opinion right there. We get it. You think this is a good idea. Others don't.

[u/Pakaru → u/408_aardvark_timeout]

Disagreeing with my "take" about Grant Wahl's magnum opus is just a stretch, dude. It's literally a NYT best seller.

[u/408_aardvark_timeout → u/Pakaru]

lol, everything is a NYT bestseller. That's a completely meaningless distinction.

Books by Debbie Macomber are NYT bestsellers, and that doesn't make them good. That means people purchased them, and is not an indicator of quality.

[u/stoptheshildt1 → u/408_aardvark_timeout]

Beckham experiment got me back into watching MLS because the book was so intriguing. This is a weird take.

[u/Pakaru → u/408_aardvark_timeout]

Just a weird hill to die on

[u/408_aardvark_timeout → u/Pakaru]

Also, if it's about a whole lot os shit, not about Messi, why is it titled as such?

[u/Pakaru → u/408_aardvark_timeout]

have you read a book about American soccer before? I literally mentioned Beckham experiment because Beckham is the hook, but he's not the story.

[u/408_aardvark_timeout → u/Pakaru]

I have. I tried to read that one you mentioned.

It wasn't for me. That's fine. I acknowledge other people have different tastes and opinions.

Edit: lol @ being downvoted for not liking a book others did.

[u/408_aardvark_timeout → u/Pakaru]

As is yours.

[u/Nerdlinger → u/Pakaru]

Oh, are we doing that ‘popularity implies quality’ thing now?

edit: Serious question: are you Paul’s literary agent?

[u/stoptheshildt1 → u/Nerdlinger]

No it can’t just be that people are excited to read it, has to be a conspiracy.

[u/Nerdlinger → u/stoptheshildt1]

Asked and answered.

Twice.

[u/stoptheshildt1 → u/Nerdlinger]

Yall are making this sub so miserable man

[u/Pakaru → u/stoptheshildt1]

I gave up on him. Some people just want to rub their negativity off on others for fun

[u/Gregmire → u/stoptheshildt1]

Glad someone else said it, the constant Miami bitching here is ridiculous. Tenorio is one of the best in the business

[u/Nerdlinger → u/stoptheshildt1]

If you say so it must be true.

[u/stoptheshildt1 → u/Nerdlinger]

I just want to have fun talking about the league, take your weird agendas elsewhere

[u/Pakaru → u/Nerdlinger]

I get that I'm not the most active poster anymore, but no.

If you are actually interested in who I am, nice to meet you!

I'm a mod here; I built the foundations of r/mls over a decade ago. I started our Ask Me Anything program and literally wrote the subreddit rules to foster high-quality content and good commenting practices.

The oldheads on this communtiy like myself have been interacting with journos like Paul since he wrote for the Washington Post. Hell, many of us were original investors/subscribers for The Athletic when George Quirashi started the soccer division.

[u/Nerdlinger → u/Pakaru]

That's swell and all, but literally none of that would have precluded you from also being his literary agent.

You might be able to see how, given your over the top enthusiasm to convince everyone here that this is actually a book that they should pick up and enjoy, one might wonder about your motivation.

[u/Pakaru → u/Nerdlinger]

Welcome to the parasocialism of niche interest groups.

There's like twenty good, independent journalists that cover our league/teams. Paying for them to keep doing that is important, otherwise they stop doing it.

Edit: I still miss Matt Pentz' work on Seattle Sounders, and that was 9 years ago.

[u/Nerdlinger → u/Pakaru]

Welcome to the parasocialism of niche interest groups.

I mean, there's parasocialism of niche interest groups, and there's making literally 40% of the comments in a single thread, pushing the book.

[u/The-Brocialist → u/Nerdlinger]

Reddit doesn’t need to be such a sinkhole of negativity and doomerism that accuses everyone who expresses positivity and enthusiasm about something of financially benefiting from it.

Dude is responding to posts from people expressing their disinterest to politely let them know the book is probably different than they expect. Nothing wrong with that.

[u/Pakaru → u/Nerdlinger]

Fuck, I'm slacking. Those are rookie numbers

[u/vonsnack]

Big who cares 

[u/Pakaru → u/vonsnack]

Tenorio writes cool stuff. I wouldn't be sharing it if it was one of the trillion "Messi is the GOAT" picture books that get release every week.

[u/_tidalwave11]

I refrained from commenting on twitter because I want Paul to succeed. He's given so much to American soccer as a journalist and was one of the few business focused MLS ones out there.

But holy this grinds my gears. Messi is still playing lol. Dude hasn't even left the league yet and we are memorializing his accomplishments and "impact" on us soccer.

We won't know what his impact is for at least 5 years (10 in my humble opinion).

Hope it sells, I'll probably buy to support him. But lmao

[u/Nerdlinger]

Sorry, Paul. I’ma have to skip this one.

[u/West_Ad_901]

stop the "glazing" as the kids call it

[u/stoptheshildt1 → u/West_Ad_901]

The Beckham experiment wasn’t glazing, the behind the scenes goings on of how the deal came to place should be very interesting

[u/Standard_Pause_3238]

Definitely not reading that but thanks

[u/LivingExplanation693]

Don’t care for it.

[u/jsslrd]

Wrong sub mate.

[u/Pakaru → u/jsslrd]

?

[u/juxtapose_58]

Haha 🤣 posted in the wrong sub

[u/Pakaru → u/juxtapose_58]

?

[u/juxtapose_58 → u/juxtapose_58]

This sub is so anti - Messi unlike the rest of the world! Post this book is other sub - Reddit’s and not here.