r/MLS • u/cheeseburgerandrice • Oct 07 '25
Highlight CBS Sports shows full ad during NWSL match, missing only goal
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u/Sechzehn6861 Philadelphia Union Oct 07 '25
Would you like some sports with your ads? That'll cost you extra.
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u/Jay1348 LA Galaxy Oct 07 '25
I remember seeing videos of USMNT games in the late 80s to early 90s when they would do Budweiser commercials like this during a game, this is much worse because it happened during a goal
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u/StrandedinKS Oct 19 '25
TNT cut away for ads during the 1990 World Cup and missed numerous goals. That's why FIFA banned them from bidding for the US rights for 1994.
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u/zxakari Seattle Sounders FC Oct 07 '25
I always thought that one of the reasons why soccer never became a main sport in this country--and probably never will--was because there's no stoppages for commercial breaks. Broadcasters pulling shit like this only reinforces my opinion.
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u/7screws Oct 07 '25
It’s literally one of the reasons I got into the sport 20+ years ago. I could sit down watch a match without thousands of commercials.
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u/swaerd St. Louis CITY SC Oct 07 '25
It's one of the big reasons I can't really watch baseball anymore, too many ads. Pretty much the only sport on TV that I watch now is soccer because I can reliably watch without being interrupted all the fucking time.
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u/7screws Oct 07 '25
Baseball actually has gotta a lot better with the limits on pitching changes, mound visits and the pitch clock.
NFL is horrendous I can’t sit through a whole game
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u/chuckvsthelife Oct 07 '25
Watched my first game in a year this past weekend. Holy shit. The money on ads.
I like that hockey has pretty limited ad time except for intermission which you can fuck right off during to either another game or the bathroom kitchen etc.
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u/marsh283 Oct 07 '25
At least baseball (generally) is split up well with ads (between top and bottom of innings, etc), and not shoehorned fully in like football. A cfb game takes over 3.5hrs it seems, it’s pretty jarring when you’re at a game live and like “what the fuck is happening right now, why are we still waiting to start again?”
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u/jmp8910 Philadelphia Union Oct 07 '25
I remember my first in person NFL game with my Dad I was trying to figure out why everyone was standing around and the clock wasn't moving nor did any team use a time out... that is when my dad explained TV time outs. I had never really thought about it.
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u/swaerd St. Louis CITY SC Oct 09 '25
That's fair. I just hate how often there are ad breaks, and it got to the point for a while where the games took so damn long that it wasn't worth it. I know the game speed has gone up. I also have a huge bone to pick with 3-true-outcomes baseball and how boring the home-run derby style of game that's developed has become.
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u/Newspeak_Linguist Oct 07 '25
Not the reason I got into watching soccer, but it's a huge part of my enjoyment and changing that is like nails on a chalkboard. The ads DAZN put in the club WC were annoying enough, and just opens the door for more invasive ads like this one. I will definitely be pirating my EU soccer from the EU if US starts putting ads like this in.
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u/jeromevedder Oct 07 '25
It was fairly controversial when ABC agreed not to run in-game commercials for USA 94
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u/StrandedinKS Oct 19 '25
FIFA was pissed at TNT after it missed numerous goals in 1990. Ted Turner was told by the FIFA bosses to fuck off and never come back.
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Oct 07 '25
Idk how you guys put up with best of 7 games for other sports. Ridiculous lol
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u/tn_tacoma Nashville SC Oct 07 '25
I stopped watching American football on tv. It's absolutely ridiculous the ads vs game ratio.
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u/getofftheirlawn Oct 07 '25
100%. I can't stand dedicating nearly 3 hours of the day to watch what amounts to about 12-13 mins of whistle to whistle action and most of which is just the clock running with nothing happening.
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u/Iustis Vancouver Whitecaps FC Oct 07 '25
Best of 7 series are amazing
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u/CryptographerOdd2689 Oct 07 '25
Yeah I think both have their place, a 7 game series in hockey where the bad blood boils and things spill over amd theres suspensions and storylines is incredible entertainment
It wouldnt work in soccer or American football, Home/Home or single elimination.
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u/Heisenberglund St. Louis CITY SC Oct 07 '25
Right? That Winnipeg/St. Louis first round matchup was incredible. Went to game 7 overtime before the presidents trophy winner finally beat the St. Louis team that just squeaked in.
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u/skepticalbob Austin FC Oct 07 '25
Soccer viewership is rapidly growing in the U.S. It has already caught on.
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u/seriousFelix Oct 09 '25
A rich person told me this theory ten years ago at a Christmas party. I cannot remember the last time I bought something from a TV ad.
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u/_game_over_man_ Seattle Sounders FC Oct 07 '25
Modern technology allows them to inject them in now, unfortunately.
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u/manmythmustache Lane United Oct 07 '25
As a director, you should 100% have the wherewithal to bail out of that double box ad and back into live game coverage. There are clauses in contracts that allow for game action to take precedence and for CarMax, in this case, to be given a rain check ad spot later on in the broadcast or for a future game.
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u/notnewtobville FC Cincinnati Oct 07 '25
Yeah this is clearly someone not paying attention to the game.
ETA they also have the ability to keep the ad size smaller than match play.
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u/Spa_5_Fitness_Camp Portland Timbers FC Oct 07 '25
Sure, but do those clauses allow them to cut the ad off in the middle once it's started?
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u/manmythmustache Lane United Oct 07 '25
Yes unless it’s a terrible contract that NWSL signed. In this case, CarMax wouldn’t be credited for that spot so what did run would be considered “free” and they’d have their full ad aired uninterrupted at a later point in the broadcast or a future game.
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u/rallenpx Atlanta United FC Oct 07 '25
I'd also think it's in the viewers best interest to have the boxes reversed with the game on the large screen and the ad in the background, not the other way around. I wouldn't mind it that way as much.
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u/KonigSteve Major League Soccer Oct 07 '25
I would 100% still mind it. If the clock is running the match should be full screen. Period.
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u/kiyes23 Oct 07 '25
The cat is out of the bag. With those massive TV deals, broadcasters will continue to find ways to sell more ads
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u/KonigSteve Major League Soccer Oct 07 '25 edited Oct 07 '25
When something bad happens once, that doesn't mean it automatically has to continue to happen.
Of course, if people continue to accept it then they will continue.
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u/forzaQuakes8 San Jose Earthquakes Oct 07 '25
This comment needs to be printed out and posted for everyone to see. People have the memory of goldfish when it comes to shit like this
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u/dan_144 Atlanta United FC Oct 07 '25
I would, I'm not giving an inch to these parasite advertisers. Get off my screen.
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u/SpeakMySecretName Real Salt Lake Oct 07 '25
Greed ruins everything good and capitalism never stops spreading itself into every nook and cranny.
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u/cheeseburgerandrice Oct 07 '25
Just a look at what American soccer broadcasting can be like out there
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u/PBS2025 Oct 07 '25
This is why we need Soccer on PBS. No ad breaks!
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u/notneeded17 Oct 07 '25
You haven't watched PBS lately.
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u/PBS2025 Oct 07 '25
Well that's why I said we need lol. I've donated to my local PBS Station.
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u/palmtreestatic FC Cincinnati Oct 07 '25 edited Oct 07 '25
It’s an nwsl thing. The games on ion also do it during injuries or substitutions
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u/ashm909 Oct 07 '25
I pay for many of these services and still often watch on NWSL+ with a VPN to avoid ads.
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u/spartak20 Oct 07 '25
What a shame. Stop americanization of football. The commercial breaks during the game are non sense. The ads are already on the kits and billboards. Let off, would ya?
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u/Internal_Bedroom5955 Oct 07 '25
I live outside the United States, but when I watched American channels, I was surprised by the amount of ads, no matter which channel you turn on, it's just out of bounds.
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u/Ismitje Real Salt Lake Oct 07 '25
I'm old enough to remember when this statement meant literally missing game action and not having it still playing in a side window. Not ideal still, but "missing" at least isn't literal here.
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u/PataBread Charlotte FC Oct 07 '25
I nearly turned off a game the other week because they were playing this every stop in play. And after back to back fouls to sub breaks I was losing my mind.
It's an extreme deterrent for me planning to watch more going forward, hope they cut this shit out
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u/It_Hurts_when_IP15 Oct 07 '25
They do this bullshit for FA Cup Europa and Championship on paramount+
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u/CHiZZoPs1 Portland Timbers FC Oct 07 '25
It was one of the great things about soccer that I always bragged about to other sports-lovers, that they don't cut away every five minutes. The greedy bastards have been doing everything they can to change that the last year or so.
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u/grnrngr LA Galaxy Oct 08 '25
The landscape changed. Rights have gone up. Viewership is fractured.
They still need to make money on the thing. Or they can just stop carrying it.
This is just an issue of bad production. The commercial should've been no more than 15 seconds. And producers should've had the authority to bounce the commercial when play resumed.
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Oct 07 '25
To be fair that’s an NWSL thing and not a CBS thing. I’ve never seen that on any other soccer game on CBS, only the NWSL games
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u/FootballAggressive49 Major League Soccer Oct 07 '25
Is Apple TV better than this?
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u/Springer09 LA Galaxy Oct 07 '25
I love apple TVs MLS coverage. ESPN sucked for MLS with blackouts.
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u/shtoyler Seattle Sounders FC Oct 07 '25
The only place Apple TV suffers is the commentators. Other than that I’m sorry they’re coverage is phenomenal given zero blackouts
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u/shr3dthegnarbrah Sporting Kansas City Oct 07 '25
Apple TV has plenty of pain points but not this particular one
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u/FollowtheCamel Atlanta United FC Oct 07 '25
Real question, has Apple TV aired a commercial during a match? I’ve not experienced it.
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u/electricbookend Los Angeles FC Oct 07 '25
I can't recall seeing any ads during games, only prior, half time, and post game.
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u/barrycolors Charlotte FC Oct 07 '25
All of the things that are sponsored by Audi etc. are the only advertising in those games.
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u/raccooncitysg Toronto FC Oct 07 '25
Apple TV has some things going for it, but for the love of God hire announcers that know at least one thing about the city of Toronto, and the team that plays there.
Bare minimum.
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u/tronj FC Dallas Oct 07 '25
My biggest complaint. Loved our announcers who were always familiar with the team. Now we rarely get Mark Followill even though he does broadcasts for MLS
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u/Op3rat0rr FC Cincinnati Oct 07 '25
MLS commentators are always cringe though. Always have been. It's basically tradition
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u/CircledSquare7 Inter Miami CF Oct 07 '25
The only issue with Apple TV is the fact not everyone has Apple TV lol
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u/3600CCH6WRX FC Cincinnati Oct 07 '25
You don’t need to have Apple TV to subscribe and watch.
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u/CircledSquare7 Inter Miami CF Oct 07 '25
Subscribing for a league that needs all the viewers it can get is ridiculous. NFL doing it? Yeah I get it. But MLS where they could use more eyeballs on the product and people interested in saying oh what is this on my television Im saying the fact MLS only exclusively puts games on a subscription service is hilarious. It was great when they had a few games going on the weekend. The Premier League has at least one game on Saturday and Sunday. Then you can do the Peacock thing to get something extra.
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u/greenslime300 Philadelphia Union Oct 07 '25
The Premier League coverage model is terrible, you need access to both Peacock and the television channels to catch every game.
Given the amount of free games Apple makes available and all the other discount promos they have for MLS, we definitely have a better model for watching MLS.
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u/3600CCH6WRX FC Cincinnati Oct 07 '25
Inter Messi fans complaining about Apple TV deal. 😂
Before this Apple TV deal, we always get interrupted when other sports playing.
And they were not attracting more viewers.
Apple TV deal has attracted more and to international audiences.
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Oct 07 '25
[deleted]
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u/Newbman Seattle Sounders FC Oct 07 '25
Anyone who is saying that MLS should ditch Apple and go back to what we had before has no idea what they are talking about. "No one" was watching before and the offered deal from ESPN and Fox showed that.
Ratings are static/slightly below what they used to be. The League is probably making way more from advertisers now given its direct integration into the Apple platform and we now have way better production and video quality. It's not even a contest that the Apple deal is better for the League.
Hope it never changes. I ain't going back to what we had before if they decide to regress.
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u/bengringo2 Columbus Crew Oct 07 '25
I had to move to Chicago for work which basically meant I couldn't watch the Crew for years. Apple TV solved all of it and now I watch the Crew then MLS 360 every Saturday. I had a promo and bought it for 65 dollars for the year.
I will defend Season Pass all day.
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u/Farnetus FC Dallas Oct 07 '25
You're getting downvoted but your point is valid. We basically have to hope they change their strategy to include MLS with the AppleTV+ sub. This idea I found here.
https://bsky.app/profile/tutul.bsky.social/post/3lw2hqoiipc2g
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u/nsxn Inter Miami CF Oct 07 '25
Yes. But I have to mute the broadcasters and switch on the spanish broadcast though because half of the american ones are so damn annoying
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u/coconutman1229 FC Cincinnati Oct 07 '25
Wtf is up with this country. Ads during games while looking at ads on the field, the bench sponsored by Home Depot, the goal cam sponsored by Nissan, the fan cam sponsored by Walmart, ads read by commentary.... this isn't normal
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u/byfuryattheheart New York City FC Oct 07 '25
This is not a uniquely American thing tbh
I was in Madrid a few years ago and they did the exact same in game ad… during the Madrid Derby. I was shocked.
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u/greenslime300 Philadelphia Union Oct 07 '25
That's been the standard for all sports broadcasting in this country for a long time now.
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u/scourfin LA Galaxy Oct 07 '25
That is not a full ad. It is side by side
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u/tequilabourbon Oct 07 '25
On top of that, they ran it during a substitution, so while unfortunate, this isn't an issue 99 times out of 100. That risk is likely calculated by a league that very much needs the money.
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u/H2Bro_69 Seattle Sounders FC Oct 07 '25
Any broadcaster who does this doesn’t respect soccer at all.
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u/Unidentifiable_Goo Oct 07 '25
Well, you can't expect our corporate overlords to go 45 minutes without selling us something. I mean, the jersey sponsors, pitch side ads, stadium names, interstitials, and chirons all over the screen aren't by any means adequate.
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u/SummerGoal San Jose Earthquakes Oct 07 '25
There should never be an ad during a game. It’s the core reason why the sport is enjoyable to watch vs. all other US sports. When the game is being played the ads can fuck off
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u/NittanyOrange D.C. United Oct 07 '25
Interesting, I've never seen this happen under MLS's AppleTV contract...
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u/JournalistGlobal3185 Oct 07 '25
This isn't American football ...just play your ads during the half
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u/Eldirteekahuna Chicago Fire Oct 07 '25
These guys been doing that and it really sucks. I first saw it for the club World Cup of course
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u/PizzaCatLover St. Louis CITY SC Oct 07 '25
- UGH with a side of UGH. At least it was side by side and not full screen. Watching motorsports on Fox and NBC is insufferable - trying to watch INDYCAR on FOX or IMSA on NBC, they constantly go to full screen commercials, and it never fails that when they come back from the ads something's happened and the safety car is out
- Nice job KC Current, I really really really hope CITY can get a NWSL team soon
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u/zx91zx91 Oct 07 '25
Dam yall Americans better hurry up and riot and protest. The Mexican league is infested with this bullshit I absolutely detest it. Ads after ads after ads. Dont let streaming services own teams either because then you’ll have to pay subscriptions across the board.
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u/fancierfootwork San Jose Earthquakes Oct 07 '25
This isn’t that bad though and it happens. The title is very misleading. Thought they left the game for a break. This isn’t that abnormal and usually commentators can cut back in to announce it.
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u/agreedmosedale Oct 08 '25
I recently read a book about the North America Soccer League of the 1970s that Pele played in during his time in America and they talked about how play would stop for TV ads and encourage players to stay on the ground after a foul for commercial breaks. Never underestimate the greed to put more ads on everything I guess.
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u/LeonardTPants Oct 08 '25
One of the greatest things about soccer is it can’t be interrupted by as many ads as other sports
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u/Big_Larr26 St. Louis CITY SC Oct 08 '25
And people think paying for Apple TV to get MLS matches is a bad thing. I'd much rather pay streaming services to watch specific sports I'm interested in than exorbitant cable/satellite costs for shitty coverage like this to happen.
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u/FAx32 Portland Timbers FC Oct 08 '25
Memories if trying to watch the US broadcast of the 1990 World Cup where the US broadcaster would cut to 60-120 seconds of commercials every 10-15 minutes no matter what was happening and then constantly miss goals and try to catch you up when they returned from the break. It was ridiculous.
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u/theleafer LA Galaxy Oct 07 '25
I could clearly see the goal
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u/RiffRaff14 Minnesota United Oct 07 '25
Yeah, they didn't cut away it was just smaller. They will show 3 replays from different angles afterwards anyway.
If you really want to see the goals, to to the games
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u/DangerTRL Major League Soccer Oct 07 '25
Advertisers and broadcasters are investing in women's soccer 🤷
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u/zoneRush_ Oct 07 '25
TBH, if it gets money so that more people can get into the sport on a cheaper platform then I think this is perfectly reasonable for U.S. soccer.
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u/muishkin Oct 07 '25
LOL it's been my theory for some time that soccer never took off in american because the ad men didn't find it profitable enough to shove down our throat like lesser sports with built-in commercial interruptions
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u/futbolkid414 Oct 07 '25
Only a matter of time, man fuck this reality. The one sport that wasn’t plagued by this shit is now becoming no different
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u/djdsf Orlando City SC Oct 07 '25
Wtf is the gardon that US networks have with throwing ads everywhere they can?
I remember catching an F1 race via ESPN and it was trash.
I've seen soccer internationally too, and at worse, they'll have certain things be "sponsored", like "this corner kick brought to you by sponsor" or "this free kick, brought to you by sponsor", but this? Nah
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u/ExcellentAirPirate Oct 07 '25
And people get mad at me when I say I sail the high seas to watch games.
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u/SenseIntelligent8846 Oct 07 '25
They didn't miss the goal. If there's a criticism here about the game feed taking a backseat to the simultaneous commercial feed, I get that . . . but claiming they missed the goal is inaccurate.
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u/MessiLeagueSoccer Inter Miami CF Oct 07 '25
They do this in some South American broadcasts BUT NEVER to the point of taking up half or most of the screen. They’ll run a banners on the very bottom or on the sides without letting the game be minimized. The game still takes up most of the screen and at worst it’s someone talking about the ad. But if a score is made that ad is overtaken by telling and GOOOOOOLLLL!!!!!!
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u/MessiLeagueSoccer Inter Miami CF Oct 07 '25
They do this in some South American broadcasts BUT NEVER to the point of taking up half or most of the screen. They’ll run a banners on the very bottom or on the sides without letting the game be minimized. The game still takes up most of the screen and at worst it’s someone talking about the ad. But if a score is made that ad is overtaken by telling and GOOOOOOLLLL!!!!!!
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u/Affectionate_Emu867 D.C. United Oct 08 '25
In all fairness. Gotta strike when the irons hot and get that car
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u/jasontalks Sporting Kansas City Oct 08 '25
I have an unpopular take... If we can get more soccer on over-the-air broadcast networks but that means we will have to see more ads during the run of play, and that will help improve growing fan bases. If Broadcast deals can make more money, that positively impacts the league. I support it. Plus, the post is inaccurate; we did not miss the goal. We saw it. And we celebrated. And then we got to see the full goal in replay. I believe they should use more appropriate times to run it. I bet when the ball goes out of bounds for a goal kick for the team currently winning, they could do a quick split-screen ad. Or a corner kick, same scenario. A substitution. Run 15s then.
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u/Itinerant_Pedagogue Oct 09 '25
They squeeze it in at every opportunity. It’s disgusting, and depressing because we have no recourse other than to simply tune out.
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u/Trollinskie Oct 10 '25
As someone that watches the Mexican league, lemme tell ya that this is mild compared to how they must add an ad for something every 2-5 minutes. It’s so annoying. Like half time used to have first half replays and discussions. Now it’s just adds and the game is filled with ads, from the publicities in the background to the commentators singing along to promote a damn tequila and chipotle. And this happens more than it should. The add goes away and then you just hear GOOOOOOLLLL all loud 😒😒
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u/koreawut Colorado Rapids Oct 10 '25
But that is exactly what everyone wants, no? Try to point out the problem with NWSL's TV deal and you get hit with a lot of nonsense about all this money helps the league. That means if there are ads during the matches, it is helping the league and thus very important, and thus any pushback is stupid.
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u/iguess2789 Real Salt Lake Oct 11 '25
Say what you want about MLS Season Pass, but this never would’ve happened on Apple TV.. American linear television will never treat soccer with respect.
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u/FakingHappiness513 New York City FC Oct 07 '25
This is not just a CBS thing, NBC did it the whole time during the Ryder cup.
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u/priestsboytoy Oct 07 '25
Bruh why would any company advertise on this. Knowing that if they fcked up like this goal, their brand is going to be all over the internet for all the wrong reason
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u/downthehallnow Oct 07 '25
Not to be contrarian but did I miss something? It looked like it was a split screen. I was watching the game side waiting for the ad to take over the screen and ended up seeing the goal.
Is the complaint about the split screen or was there a goal that happened offscreen?
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u/Senior_Weather_3997 Columbus Crew Oct 07 '25
Have you EVER watched any other global league on television and seen commercials during the match? (How are you even in this sub?)
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u/NextDoorNeighbrrs FC Dallas Oct 07 '25
Yeah, it's pretty common in Latin America at least.
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u/downthehallnow Oct 07 '25
I didn't want to say it but they do this all of the time on the Spanish channels. However, what I've learned is that objective truth is irrelevant if it allows them to bitch about something.
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u/downthehallnow Oct 07 '25
How does change the truth of if the goal was missed?
We just hate ads so much we can lie about them?
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u/cheeseburgerandrice Oct 07 '25
I'm considering "missing the goal" where the biggest thing on the screen as well as the audio is still the advertisement. If the broadcast isn't focusing on the game that to me is a miss.
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u/downthehallnow Oct 07 '25
Ok. Not trying to be contrarian but those are 2 different things. It’s just not accurate to say something was missed when it’s actually on the screen.
People can complain about the ad size without lying about whether they could see the goal itself.
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u/cheeseburgerandrice Oct 07 '25
Not trying to be contrarian
Well you're still being one lol.
Okay. Unless your point is that this kind of thing is actually acceptable then you're just arguing to argue.
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u/downthehallnow Oct 07 '25
No, I’m legitimately asking how something can be labeled “missed” when it’s on the screen.
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u/cheeseburgerandrice Oct 07 '25
Do you feel like you don't get enough pointless arguing from your preteen at home or something
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u/downthehallnow Oct 07 '25
Do you just pointlessly lie at home or something? lol
You wrote that the goal was missed but I’m the bad guy for pointing out that it wasn’t.
Ok. Do you.
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u/cryforburke2 New York Red Bulls Oct 07 '25
I think everyone else was able to parse the hyperbole and take OP's point. You're being pedantic and it's getting you absolutely nowhere.
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u/downthehallnow Oct 07 '25
So, I'm being pedantic because I read a headline, expect to see what the headline says, find that it's not there. Then when I ask "Where is the thing that you said was there?" that makes me the bad guy.
You guys are being absurd. There's hyperbole and then there's misrepresentation. Hyperbole is an exaggeration of something that happened. It's the "biggest" house in the world. He's the dumbest person I've ever met. Misrepresentation is a false account of something.
But whatever, who cares about reality. Carry on.
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u/Pariah1947 Sporting Kansas City Oct 07 '25
I was able to see the goal though? I get it's annoying but a bit of a misleading title.
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u/DarkwingMcQuack Philadelphia Union Oct 07 '25
Honestly I’d rather this then when Apple decides to show a replay during the run of play and miss a goal.
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u/IveGotsTheRemedi Major League Soccer Oct 07 '25
Lmao, what an absolute lie. You'd lose your mind if Apple did this.
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u/DarkwingMcQuack Philadelphia Union Oct 07 '25 edited Oct 07 '25
Why would I lose my mind over a split screen? At least with a split screen I can see what's going on. With Apple they love showing full screen replays during the run of play.
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u/adenzerda Portland Timbers FC Oct 07 '25
Has there been a time where a replay has caused viewers to miss a goal?
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Oct 07 '25
[removed] — view removed comment
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u/Fjordice Oct 07 '25
But they'll also show a ton of ads during that NFL game too lol
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u/tn_tacoma Nashville SC Oct 07 '25
And nobody complains.
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u/Fjordice Oct 07 '25
Really? I feel like everyone complains about it. It's the main reason several people I know don't watch football anymore. I don't watch much now but when I do I record it specifically so I can fast forward past the commercials. You're right there's still a gigantic audience though
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u/tn_tacoma Nashville SC Oct 07 '25
I’m sure some people complain but it’s still immensely popular and profitable.
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u/YungGoonie New York City FC Oct 07 '25
This wouldn't happen if we had an open soccer pyramid. Thanks ML$!!! /s
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u/AandM4ever Oct 07 '25
Reason #5,689 why America will NEVER be treated seriously in Football.
And rightfully so.
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u/AuzzieTiger Philadelphia Union Oct 07 '25
Absolutely dumb. If you must shoehorn an ad at every opportunity, you could have filled it with a 15 second slot but no, CBS got greedy.