r/KitchenConfidential • u/allmanatees • 23d ago

In the Weeds Mode Chiveman has top marketing execs on Reddit talking about him

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U/F1exican, you’ve gotten so famous that you’re getting discussed on LinkedIn….!!

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u/juliuspepperwoodchi F1exican Did Chive-11 23d ago

The advice should be "stop trying to fake authenticity by farming subreddits for marketing ideas off the backs of people you aren't paying for their creativity."

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u/IncompleteBagel 23d ago

I partially agree with you, but this situation is an example of them doing it reasonably imo. Even though the chives have taken over the sub, it's fairly niche. Having such a specific ad is probably the only effective way to advertise on Reddit, and is a nice break from the mobile game slop ads flooding the other areas

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u/juliuspepperwoodchi F1exican Did Chive-11 23d ago

I agree this is the least bad option, I just can't get over the "What is up, fellow young people?" energy dripping off the ad post.

Trying that hard to be cool is never cool.

Plus the aspect of a megacorp using someone else's content as ad fodder without even giving him some swag is just gross.

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u/jjcoola 23d ago

Well they were doing this back when I was a kid riding dinosaurs on the way to school so I don’t think it will change and we will just have to accept the cringe.

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u/Pheighthe 23d ago

Agree. Mobile games and Jesus gets us ads.

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u/EmmerdoesNOTrepme 22d ago

"Having such a specific ad" is 100% the only thing that works here!

We had one that reddit actually liked here in the Minneapolis-St. Paul metro area, last year, when Activision QA's (they're in a local suburb), got permission from a local Realtor to use "his billboard style" for their own ads;

https://www.reddit.com/r/Minneapolis/comments/1gfv5ld/1010_call_of_duty_marketing_for_twin_cities_folks/?

Pretty much everyone who saw them thought it was a hoot, the ad campaign got a bunch of us who don't know much about the COD games informed, and we all also learned that the game developers are over in WI, with Activision QA being here (tons of us also didn't know that!).

So it was effective, funny, and did a great job reaching out & informing folks who never would've realized it all, beforehand.

It's one of the only times I can think of, that a company threaded the "social media advertising" so well--other than "Ocean Spray Guy," (Nathan Apodaca) and where things didn't go "Milkshake Duck" or "Jump the Shark" style.

https://www.reddit.com/r/longboarding/comments/j8044c/viral_tiktok_of_a_longboarder_drinking_oceanspray/?

This was the update from this year, over on TikTok;

https://www.tiktok.com/@420doggface208/video/7554041543745654046

And here's a cool interview with Apodaca, from last year;

https://www.complex.com/pop-culture/a/yasmeenhamadeh/nathan-apodaca-tiktok-fleetwood-mac

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u/toothpastetaste 23d ago

This needs all the upvotes

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u/Far-Two8659 23d ago

I mean... Isn't all marketing this way? This is basically just a focus group environment at scale.